company edited fashion trends‚ and the ASOS marketplace. • ASOS offers free shipping as well as free returns to its global customer base. Marketing: • ASOS maintains a blog on its website that features content on a variety of popular areas including music‚ movies‚ celebrity styles‚ and the latest fashion trends. • A monthly ASOS magazine is produced‚ giving customers an editorial view of the ASOS merchandise and brand. • ASOS connects with its customers through social
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VS. H&M vs. Zara Comparing Marketing Strategies By: Heather Lynn‚ Shannon Bennett‚ Harriet Joines Table of Contents Introduction Zara History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy H&M History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17
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References 10 1. Introduction 1.1 Name and purpose of the system ASOS was launched in 2000 by Nick Robertson and Quentin Griffiths. Through its success it is currently United Kingdom’s largest independent online store and fashion beauty retailer. ASOS
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ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups………………………………………………………...6 ZARA………………………………………………………………………………
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including: macro‚ micro‚ social‚ cultural‚ economic and legal. Assessment 1 – Individual Report As an individual‚ choose one of the following organisations: * Costa Coffee – www.costacoffee.co.uk * Greenpeace – Greenpeace.org.uk * ASOS – www.asos.com * The Metropolitan Police Service –www.met.police.uk For your chosen organisation‚ explain what type of organisation it is (e.g. non-profit‚ private sector‚ public sector‚ etc.)‚ how it has evolved and conduct a macro-environment
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Strengths ASOS has a strong consumer base in the UK market and many Americans already import from the company. In just ten years ASOS became the number one independent retailer in the United Kingdom‚ so there is defiantly potential for growth in United States. Currently ASOS.com attracts over 6.9 million unique visitors a month and has 2.9 million registered users. (http://www.asos.com/infopages/pgeaboutus.aspx) Products on the current ASOS site are constantly updated‚ at the rate of up to
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http://www.thetimes100.co.uk/case-study--the-product-life-cycle-online-fashion--134-364-2.php (date accessed on 11-03- 2010) The product life cycle and online fashion Introduction ASOS.com is the UK’s leading online fashion retailer. It offers own-label‚ branded and designer fashion products. The online retail industry is fast-moving. ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provides up-to- date.
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and clean. We were attracted to Zara since it is very fashionable and has high variety of distinctive styles. Ideal for the independent shopper since customers are not bothered by employees. Zara was also spacious; however we found it was unorganized and messy. 2. We could not distinguish the new clothing line from the previous and since there store is grouped together by color themes‚ it is difficult to distinguish the different styles offered at Gap. At Zara as we entered the store it was difficult
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ASOS INTRODUCTION ASOS is a global online commerce of fashion and beauty. They offer more than 50000 own and external brand products for women‚ men‚ shoes‚ accessories‚ jewelry and beauty. ASOS provide website catered mainly for consumers in the United Kingdom‚ USA. States.‚ France‚ Germany‚ Spain‚ Italy and Australia. ASOS introduce their new product line approximately 1‚500 each week. They deliver their product to more than 190 countries around the world and their central distribution center is
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orry‚ Zara. Gap’s Got Game. by Liz Gunnison Aug 12 2008 The Spanish company eclipses Gap as the world’s biggest specialty retailer‚ but on closer inspection... A Zara store in China. The chain’s owner‚ Inditex‚ surpassed Gap Inc. as the world’s biggest specialty retailer in the second quarter. But the lead may already have vanished. Image: epa/Corbis Based on first-quarter results‚ Zara International of Spain has closed the gap on Gap Inc.‚ becoming the world’s largest fashion retailer by
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