The individual report will be assessed against four criteria: Research, Analysis, Subject Knowledge, Communication and Presentation.
These criteria are cross-referenced with the five learning outcomes for this unit.
The aim of this unit is to provide a foundation to understanding the organisational and business context in which communications operate.
You work within a team of business consultants who operate across a range of industries and institutions advising how to enhance organisational success and competitiveness. You offer guidance across key competitive environments including: macro, micro, social, cultural, economic and legal.
Assessment 1 – Individual Report
As an individual, choose one of the following organisations:
* Costa Coffee – www.costacoffee.co.uk
* Greenpeace – Greenpeace.org.uk
* ASOS – www.asos.com
* The Metropolitan Police Service –www.met.police.uk
For your chosen organisation, explain what type of organisation it is (e.g. non-profit, private sector, public sector, etc.), how it has evolved and conduct a macro-environment audit. Your aim is to use the systematic planning tools and models explored in Term 1 and apply them to your chosen organisation. Using the insights identified you should aim to discuss the possible impact of the external environment on the organisations current or future use of public relations activity (e.g. reputation management, marketing, fundraising, etc.).
In order to successfully complete this assessment you should engage with the reading identified in the reading lists for this unit and as suggested by your tutors.
Macro-environment audit (what is it)
ASOS is a global online fashion and beauty retailer and offers on the ASOS.com website over 50,000 branded and own label product lines...