Asos Introduction

Topics: Retailing, Online shopping, Endangered species Pages: 2 (606 words) Published: December 7, 2012
ASOS is a global online commerce of fashion and beauty. They offer more than 50000 own and external brand products for women, men, shoes, accessories, jewelry and beauty. ASOS provide website catered mainly for consumers in the United Kingdom, USA. States., France, Germany, Spain, Italy and Australia. ASOS introduce their new product line approximately 1,500 each week. They deliver their product to more than 190 countries around the world and their central distribution center is located in the UK. ASOS fashion main consumers are in between the age of 16 to 34 years old. ASOS attracts more than 13.6 million unique visitors monthly to their site. Last September 30th, 2011 they had 6.3 million registered users and 3.7 million consumers had purchase their goods base from 160 countries in the period of 12 months. ASOS supplies products from major leading fashion designers a lot of their costumers trust the quality & prompt delivery of their product when they buy clothes via online. They also are fashion free of animal cruelty. They do not permit the use of fur or endangered animal skin in any of their brand products. They ensure that their suppliers does not come from endangered species and all product produced is ethically and without cruelty. Their entire product is environmentally friendly. In the period of 9 years, has become in a big reference in online shopping. ASOS The current European economy crisis have not effect much on their monthly revenue. One factor that the costumers say about ASOS is that you can find many kinds of clothes and different tendencies. They also mention that ASOS is trust worthy and have changed their perspective on buying product online through their site. ASOS was established in 2000, in just 11 years they have grown and expanded widely that it has become most preferred online store as they have a very reliable. Moreover, ASOS have achieved many awards and participate in many charities even or...
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