ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Retail Management Term Paper Mar 4232 Springs – 2014 CRN 10230 Lori Frantz History Charles Lewis Tiffany and John B Young founded Tiffany’s in 1937. Charles Tiffany borrowed $1000 from his father to begin a “stationary and fancy goods emporium.” They sold jewelry‚ sterling silver‚ china‚ crystal‚ stationary‚ fragrance‚ personal accessories and some leather goods The new emporium was located in downtown Manhattan. “. They discovered a newly emerging “American style” that departed
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Running Head: Retail Mystery Shopping Retail Mystery Shopping [Name of the writer] [Name of the institution] Retail Mystery Shopping Part – 1 Questionnaire Please indicate your gender: Male ( ) Female ( ) Prefer not to say ( ) What is your age group? • 18-29 ( ) • 30-39 ( ) • 40-49 ( ) • 50-59 ( ) • Over 60 ( ) In scale of 1 to 5 (1 – highly satisfied to 7 – highly dissatisfied)‚ rate the following determinants: 1. Price Of Goods 1. Highly Satisfied
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payrolls‚ management and accounting.HUMAN RESOURCE MANAGEMENT INFORMATION SYSTEM which has been implemented at Hero Honda‚ supports functions like Employee self service‚ Payroll‚ Personnel administration‚ Time management & Organization Management. The SAP team plays an important role in handling all the data & security issues relating to the HRIS package at Hero Honda. Thus‚ the onus for smooth functioning of HRIS lies on the SAP team members shoulders. Since‚ this HRIS helps the company in performing
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Attributes Affecting Retail Outlet Selection Outlet image –A consumer’s or a target market’s perception of all the attributes associated with a retail outletAttributes Affecting Retail Outlet Selection Store image - perception of all the attributes associated with a retail outlet. Retailer Brands Store brands are closely related to store image‚ and at the extreme‚ the store or outlet is the brand. _Traditionally‚ retailers carried only manufacturers’ brands‚ and only a few‚ such as Sears
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Commerce Department‚ LOYOLA COLLEGE Retail Management 1. Introduction 1.1 Retail Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics‚ satisfying consumers’ wants and needs through a lean supply chain. 1.2 Retailing Commercial transaction in which a buyer intends to consume the good or service through personal‚ family‚ or household us
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MARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow‚ with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are
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1) Green Leadership: Company and the management’s commitment in the pursuit of environmental sustainability as well as the communication between all levels of staff; 2) Programme and Performance: Solid accomplishments of shopping malls on environmental sustainability‚ including resources and energy saving‚ waste management‚ improving on environmental quality such as noise control and indoor air quality; 3) Partner Synergy: Shopping malls’ effort on encouraging stakeholders to achieve synergy on environmental
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Heng Seng Management College BUS4003 – Retail and Channel Management Baleno Case Study Group3 Group Member: 1. Introduction 1.1 The history of Baleno Baleno’s story can be traced back to 1981‚ established by young fashion experts. “BALENO” was registered in Hong Kong in 1996 and established Baleno Holdings Limited as the holding company. With successful rebranding tactics and marketing strategies‚ Baleno expanded its network rapidly across Asia. Baleno understands that no single
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Though I am from Francisco‚ my home country is Philippines‚ which I decided to visit on Oct‚ 2007 since I had not been there for fifteen years. On my way to my home from the airport‚ I took notice of a big mall which had been constructed in my absence and this prompted me to list it as one of the vacation route destination. On that fateful day‚ my friend accompanied me to the mall‚ where we watched a movie‚ did some shopping and had great food in a restaurant. We had lots of fun strolling along the
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