STUDY OF CONSUMER BEHAVIOR IN SHOPPING MALLS INTRODUCTION Marketplaces in urban demographic settings attract a large number of buyers and sellers‚ which can be termed as market thickness. The co-existence of many shopping malls with traditional markets in a marketplace causes market congestion. This problem may be resolved by developing small kiosks for transactions and allowing consumers to test out customised products and services from the main stores The growth of market share for specialised
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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Role of Malls in Dubai Shopping Festival Dubai Shopping Festival (DSF) takes place every winter with its mammoth array of discounts‚ competitions‚ prizes‚ fireworks and entertainment. DSF offers amazing shopping discounts‚ attracting holiday makers from around the globe keen on grabbing a bargain. Dubai Shopping Festival (DSF) started on February 15‚ 1996 as a retail event intended to revitalize retail trade in Dubai‚ United Arab Emirates. It has since been promoted as a tourist attraction. This
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The evolution of modern retail formats in India from the days of the primitive weekly markets or village fairs gradually changed the face of retailing from an entertainment orientation to a more conscious profession of delivering consistent quality shopping Experience. Retailing appeared in the Indian Horizon in the 70’s when shops like Raymonds‚ Nalli’s and Bata set up their exclusive stress and /or franchisees. The early 80’s witnessed the emergence of “Akbar ally’s” in Mumbai and “spencers” in
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Shopping Center Unrest: The Battle Over Leases Q3Pros and cons of replacing a traditional department store with a Target or Costco Anchors point of view: Pros: Would provide a broader and a deeper assortment of shopping goods and services for the consumer. It would reduce the overall competition in their target market but eliminating a competitor in their specific area of goods. They would fill the replacement space and would share the cost of rent and payments to merchant Associations‚ depending
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Thoughts on “At the Galleria Shopping Mall” In “At the Galleria Shopping Mall‚” Tony Hoagland expresses anxiety about and dreads the impact of modern American traditions and standards at the beginning of the new millennium. In the second line of the poem‚ he says “there are some 49-dollar Chinese made TVs.” This shows how America imports a lot of electronic devices from China‚ just about everything from TVs to iPhones to computers. Chinese labor is cheaper and quicker‚ making more sense to
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Symbols and Their Portrayal of the Girl With the Pearl Earring Throughout the novel‚ Girl With A Pearl Earring‚ many symbols are prevalent to the main character‚ Griet. Tracy Chevalier‚ the author‚ describes the obstacles a maid in the late 1600’s must go through in order to sustain a living incorporating a famous painting into the core of the story to keep the reader’s attention. In the beginning of the novel‚ Vermeer first experiences Griet’s artistic ability and intelligence when she
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Marketing Mix and Petrol Retail Outlet As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running their petrol stations across Singapore. Marketing
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society‚ there will be various people that they will have to interact with because they will be bound by emotions. With interactions‚ people will try to force them to become what they want. This peer pressure will weigh down on them and change who they are. This change can cause a huge impact on the individual’s future life. Society will shape you into the person you are. From birth‚ you are already part of a society known as your family. This small society will grow as you grow and each person’s
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INTRODUCTION The retail sector in India can broadly be classified as organized and unorganized where the share of unorganized sector is more than 93% of the total and includes the kirana stores‚ mom and pop stores and the ilk. The organized or modern retail sector on the other hand captures a mere 7% of the total market share. Modern retail is defined as a form of retailing whereby consumers can buy goods from a similar purchase environment across more than one physical location and operates
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