Apple Inc. Presented by Wei Ping Sirin Taskin John Contents Company background Name | Apple Inc. | Industries served | Computer hardware‚ Computer software‚ Consumer electronics‚ Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72‚800 (2012) | Main Competitors | Samsung Electronics Co‚ International Business Machines Corporation
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WEEK #3 ASSIGNMENT MACY ’S INC. Name: Wendy Sattall Class: Bus 235 Professor: Donna Manley
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MARKETING PLAN-CLIXSTAR INC.‚ Keller Graduate School of Management—MM522 Professor James Frazee October 2‚ 2010 TABLE OF CONTENTS I. Executive Summary II. Product Description III. Situation Analysis A. Market Summary B. SWOT Analysis i. Strengths ii. Weaknesses iii. Opportunities iv. Threats IV. Mission Statement V. Target Market VI. Competitors and Substitutes VII. Pricing VIII. Channel Distribution IX. Promotion X. Promotion Budget XI. Controls
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The Marketing Strategies of Apple‚ Inc. Market segmentation strategy involves dividing the market into groups‚ where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior‚ culture and economic status. To get a clearer picture of what is market segmentation‚ one can always look into the definition provided by business dictionary.com‚ market segmentation is defined as‚ "Process of defining and sub-dividing a large homogenous
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Marketing Plan for Apple Inc Introduction Apple Inc. designs‚ manufactures‚ and sells personal computers‚ computer accessories and computer related software. The company also offers peripherals‚ networking solutions and other related services. Additionally‚ Apple computers designs‚ builds‚ and markets a wide array of portable digital music players‚ telecommunication devices alongside related accessories and services (Cameron & Quinn 2011‚ p 288). Apple Inc owes its recent success
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HR-Related Negative Symptoms * Inconsistency of salary structure * Inconsistency of grading system * Weak performance measures in non business tasked divisions * No appropriate impact on performance vs benefits * Poor HR calibers * HR is mainly serving Top Management * HR not fully committed to their tasks (e.g. headcounts‚ leave) * Lack of punctuality policy implementation * Lack of staff commitment (e.g. no response to emails‚ telephone calls) * Lack of transparent
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mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994) Principles of Marketing Principles of Marketing TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3 Types of Orientation 4 COMPETITIVE ADVANTAGE 7 Porter’s five forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies
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L0201MIMI1012 MARKETING MANAGEMENT INTRODUCTION Apple Inc‚ is a brand multinational company which is the USA’s most specialist retailer in advanced technology like computers‚ cell phones and softwares. From the best products of this company that are used all around the world we can find the Iphone which is one of the most advance cell phone ever created or the Ipad and IPod or softwares like ITunes and IWork. By choosing the company‚ we shall apply the 4ps in the marketing mix to describe
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Coach Marketing Plan June 2010 – June 2012 BUS 620: Final Group Project March 8‚ 2010 *Executive Summary *- The focus of our 2 year marketing campaign is the building of the Coach line of handbags. The typical market focus of the handbag business for Coach is geared towards middle class women who have an interest in quality handbags and don’t who mind paying a little more for the quality and prestige of Coach products. While a Coach handbag is certainly a niche item‚ we feel there
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Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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