traffic jam? The target market for our ad is and they’re desperate to get on the road to fitness again. Our ad is going to get them there. After extensive market research‚ via specific focus groups‚ we believe our ad is most appropriate for men and women in their early thirties to late forties. All have the same goal-to keep fit and lose weight in a relatively easy‚ non- expensive approach. We tested the ad on a focus group and each responded positively to the ad‚ indicating they would be ready to
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world today‚ advertisement is everywhere. I hardly ever go a day without being handed a printed flyer‚ hearing a commercial on the radio‚ seeing an ad pop-up on the computer or even skimming over an ad in the newspaper. Some advertisements offer free promotional stuff‚ many use sex appeal and quite a few have catchy jingles. In the Always ultra-thin ad‚ they capture people’s attention by using a phrase “ODOR PROTECTION ISNT JUST FOR UNDERARMS” which intentionally makes you think of deodorant. By examining
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2 December 2012 “BCS Buster” The BCS‚ Bowl Championship Series‚ has existed in NCAA football since 1998. Created in hopes of eliminating the controversy‚ the BCS is set to make proper computer rankings of teams based on strength of schedule‚ games won‚ and “style” points. Style points are how bad a team has beaten another team‚ or how much domination the team displays over an opponent. Undefeated season from any team within a BCS conference can guarantee a spot in the National Championship game
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HCA/240 2. Radio Ad Are you elderly? Are you having problems with arthritis‚ osteoporosis‚ or injuries from falling? Here is the information that you have been looking for‚ how to promote a healthy musculoskeletal system‚ from none other than Dr. Solomon‚ Concierge MD. Me: Dr. Solomon‚ what exactly is the musculoskeletal system? Dr. Solomon: The musculoskeletal system consists of your bones‚ and your muscles. In this system one is as important as the other. Bones are important because they
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China and Rome are very similar‚ but different at the same time. They both have elements relating to technology‚ warfare‚ and government. In the ancient times‚ many civilizations rose and fell‚ never being successful for the extent of time needed to be called the most successful. Rome‚ however‚ is a civilization that has come very close‚ to this goal. Likewise‚ Greece has also been a very thriving group of people. Obviously‚ Rome and Greece have been rivals forever.As they are examined all the
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attention Due to the fact that many markets are rather saturated today‚ many commercials aim rather at the recipients’ emotional attention than at presenting a product’s features and advantages. In order to appeal emotionally to the viewer/reader‚ ads use different strategies. Humour provides one strategy with which an advertiser may evoke positive feelings. These positive feelings can potentially lead to cognitive processes that motivate the recipient to buy the presented product. Considering
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Radio Ad Lisa Logan HCA 240 July 27‚ 2012 Loretta Owens How many times have you heard the saying “Old age ain’t for sissies”? Well that is definitely true! Just as we age on the outside‚ our bones grow older on the inside also. Our risk for arthritis‚ osteoporosis and injuries increases with every passing moment. Knowledge of how to care for ourselves is important to reducing our risks. Maintaining proper nutrition is an important element. We have to be sure that our diet is rich
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TV Ads The effect of TV ad‚ or any other form of advertising‚ can and has been measured on a variety of criteria. Advertising recall‚ massage comprehension‚ product awareness and knowledge. Attitude toward and intentions to buy the advertised product are some of the more frequently used commercial and product related measures of advertising effectiveness.’ TV ads tell us a lot about ourselves. For example‚ commercials tend to appear on the radio‚ football game where a lot of people are watching
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years‚ and the BCS part of the bowl system has been in place since 1998. Many could say this was the year that one of the worst post-season sporting systems was put into place. It has done many things good and bad. It has caused a lot of controversy‚ gained universities tons of money‚ and frustrated many college football fans around the nation. With good comes bad‚ it is about outweighing the negatives with positives‚ and this is not something the BCS system is accomplishing. The BCS system should
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MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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