1. What is the ‘Marketing Mix’ and why is it important? The marketing mix is defined as the set of controllable marketing variables that the company blends to produce the response it wants in the target market. The marketing consists of the four P’s which are product‚ price‚ place and promotion. The product is something that satisfies the customers need. Marketers need to know about their product so that they can market to their target customer. Price is the amount of money that the customer
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Task The purpose of the assessment is to produce a professional presentation on an aspect of professionalism in the workplace. In the tutorial in week 3 (tutorial 2) your tutor will issue a presentation topic to your team and spend some time discussing how you might approach it. The topics are: * Team Diversity Your team needs to research the topic and prepare a professional presentation to the board of directors of SOUND WAVE‚ an Australian ELECTRICAL EQUIPMENT RETAILER with 68 stores
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Developing E-Business in China 1. Introduction It is widely accepted that the 21st century is the Online Information Age - 17-years after its introduction in China in early 1994. As a main branch of the Internet‚ e-business has played an important role since 1997. Although it was a slightly late start for the Internet‚ the first decade of the 21st century has witnessed a flourish of e-business. As a new stage of commerce‚ e-business has had a great impact on the economic development‚ it dramatically
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Capabilities Capabilities are valuable‚ rare‚ costly to imitate and non substitutable are core competencies. Core competencies are sources of competitive advantage for the firm over its rivals. A sustained competitive advantage is achieved only when the competitors cannot duplicate the benefits of a firm’s strategy or when they lack the resources to attempt imitation. Sustainable competitive advantage results only when all four criteria are satisfied. For a capability to be a core competence
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TASK1 OM is one of the three major functions of any organization‚and it is integrally related to all the other business functions.All‚organizations market‚finance‚and produce‚and it is important to know how the activity functions. OM let us understand what operations managers do‚regardless of you job in an organization‚you can perform better if you understand what operations managers do. OM provides a major opportunity for an organization to improve its profitability and enhance its service to
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activities in a business are: • operations • sales and marketing • Finance. The sales and marketing function work to find and create demand for the company’s goods and services by understanding customer needs and developing new markets. The need for marketing and operations to work closely together is particularly important as the marketing function will provide the forecast of demand from which operations can plan sufficient capacity in order to deliver goods and services on time. The finance function
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to E-Business & E-Commerce Chapter 1: Framework for ECommerce Topics Covered Objectives How big is E-Business? What is E-Commerce? What is E-Business? How does E-Business differ from ECommerce? E-Commerce Framework Summary Further reading 2 April 25‚ 2012 Objectives Describe briefly the past‚ present and future of e-business Describe e-commerce Provide an example Provide an example Describe e-business Differentiate between e-commerce
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of our business----------------------------------------2 2. Our Service and Product-----------------------------------------------------2 3. Market Analysis----------------------------------------------------------------3 3.1. Target market segment strategy-----------------------------------------------3 3.2. Service business analysis------------------------------------------------------4 3.2.1. Competitions----------------------------------------------------------------4 4. Business Strategy
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ONLINE BUSINESS Introduction Social media is used to connect to other people‚ search through web and as an instrument of entertainment. Aside from these‚ the most important feature of social media is to use it as a business‚ they called it online business. Online business is often assumed by internet marketers that all business is done online by using internet as a medium for marketing products and services. People engage in this kind of business because it is convenient to use and a way for
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Business Report- Operation Influence Influences on operations management have a dual effect on the businesses. They can cause the business to undergo change and to adjust to external factors‚ as responsiveness to change is a constant issue. The second effect is the threats and opportunities influences present. An understanding of these external influences can help a business be able to manage and respond to them in an efficient manner by implementing various strategies. As such‚ this will contribute
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