CHAPTER 1 The Nokia Corporation is a Finnish multinational communication and information technology Corporation that is head quartered in Espoo‚ Finland Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However‚ its market has been declined since last five years‚ with the introduction on touch screen Smartphones from other vendors like iphone by Apple‚ Galaxy series by Samsung. Initially‚ Nokia’s mobiles were on Symbian OS but with the increasing competition with Smartphones
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Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007‚ Nokia had a market share of 80% in the smartphone market‚ and the most important reason for losing ground during the digital age‚ actually smartphone age was due to the weak position of Nokia in the technological system or ecosystem. “Nokia failed in connection to people!!” One of the reasons for Nokia failure is on one side that Apple redefined smartphones with touch screen and
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Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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Module Corporate Strategy Assessors Marie Kerr‚ Dr David Pollard Report Title Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership Presentation Deadline 13 April 2011 Student Name Gul Aliskan Hammad Hafeez Ufuk Can Cindioglu Umer Zia Zhenhua Ma Contents 1. Introduction-----------------------------------------------------------------------------------------------------3 2. Market analysis ----------------------
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Why did Stalin become leader of the USSR? Lenin‚ the leader of Russia died from ill health in 1924‚ without choosing a successor‚ but how did Stalin‚ one of the least likely people to take over become leader of the Ussr? His role as General Secretary was used by Stalin to great advantage. It allowed him to see all important documents flowing in and out of the party. This fortunate for Stalin‚ included Lenin’s last testament‚ which stated Lenin’s desire for a dictatorship of the party as well
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PAGE INTRODUCTION OF NOKIA…………..…………………………………………….2 HISTORY AND BACKGROUND……………………………………………………..2 BUSINESS ENVIRONMENT: INTERNAL ENVIRONMENT OF NOKIA…………………………………………..3 VISSION STATEMENT OF NOKIA………………………………………………….3 MISSION STATEMENT……………………………………………………………….4 OBJECTIVES OF NOKIA……………………………………………………………..4 CHANGING NATURE OF ORGANISATION………………………………………5 MANAGEMENT AND ORGANISATIONAL STRUCTURE:
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I. Executive Summary The local mobile handset industry is growing in the Philippines that especially cater to the Filipino culture. Investing in this industry is serious business and requires a lot of knowledge before starting. This industry analysis provides any investor the information needed if he pursues to enter the local mobile handset market. Having no awareness and simply plunging with the investment without planning will lead to an early crisis for new entrants. Any businessman knows
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The Top 10 Mobile Handset Manufacturers Global industry outlook and key player analysis Reference Code: BI00052-001 Publication Date: January 2011 1 Disclaimer Copyright © 2010 Business Insights Ltd This report is published by Business Insights (the Publisher). This report contains information from reputable sources and although reasonable efforts have been made to publish accurate information‚ you assume sole responsibility for the selection‚ suitability and use of this report and acknowledge
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NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia
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Market Analysis of Mobile Handsets Subsidies Fawzi Daoud‚ Heikki Hämmäinen Networking Laboratory Helsinki University of Technology P.O. Box 3000‚ FIN-02015 HUT‚ Finland {daoud@netlab.hut.fi‚ heikki.hammainen@hut.fi) Abstract Subsidies are a widespread practice to allow consumers to get their mobile handsets at deep discount‚ or even for free. Recently‚ with 3G and subsequent requirements on sophisticated and costly handsets‚ subsidies are being reconsidered both in subsidized and non-subsidized
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