The Top 10 Mobile Handset Manufacturers

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The Top 10 Mobile Handset Manufacturers
Global industry outlook and key player analysis

Reference Code: BI00052-001 Publication Date: January 2011

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Disclaimer
Copyright © 2010 Business Insights Ltd This report is published by Business Insights (the Publisher). This report contains information from reputable sources and although reasonable efforts have been made to publish accurate information, you assume sole responsibility for the selection, suitability and use of this report and acknowledge that the Publisher makes no warranties (either express or implied) as to, nor accepts liability for, the accuracy or fitness for a particular purpose of the information or advice contained herein. he Publisher wishes to make it clear that any views or opinions expressed in this report by individual authors or contributors are their personal views and opinions and do not necessarily reflect the views/opinions of the Publisher.

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Table of Contents
Disclaimer 2

Executive summary
The global handset industry outlook Nokia Samsung LG Apple RIM Sony Ericsson Motorola Sharp HTC ZTE Other major players

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12 13 13 14 14 15 15 15 16 16 17 17

Chapter 1 Introduction
What is this report about? Who is this report for? Methodology

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18 18 19

Chapter 2 The global handset industry outlook
Summary Market dynamics
Global handset market size by value Global handset industry by shipments Product segmentation Geographic segmentation 3

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20 21
21 22 23 26

Smartphone shipments by region Feature phone shipments by region

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Competitive positioning of key players
An oligopolistic industry structure: Top 10 handset vendors by shipments The top 10 vendors by segmental revenues

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32 32

The top 10 handset vendors Drivers of the handset industry
Ever increasing demand resulting in increased shipments Growing smartphone demand fuels growth Increasing mobile broadband subscriptions boosting the industry

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36 36 37

Market inhibitors
Connectivity is still a challenge Component shortages and tablet cannibalization hampering industry growth Fierce competition results in declining average selling prices (ASP’s) and profits

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39 39 39

Trends in the handset industry
Smartphones are shifting value from hardware to software Emerging markets are the growth engines of the industry The rise of low-cost manufacturers is changing the industry’s dynamics Device convergence facilitated by emerging technologies Companies reduce outsourcing operations to cut costs

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44 47 49 49 49

Chapter 3 Nokia
Summary Company overview Recent financial performance
Performance by business segment

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52 53 53
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Growth strategies
Bolstering app eco system to counter rivals’ strength in content Launching affordably priced models to sustain market leadership Strengthening core handset business through acquisitions and alliances Focus on high end devices to offset competition Streamlining costs to increase operational efficiency

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55 55 56 56 57

Nokia SWOT analysis

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Chapter 4 Samsung
Summary Company overview Recent financial performance
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58 59 59

Performance by business segment

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Growth strategies
Technological innovations are aimed at driving smartphone growth Launching apps store and OS platform to counter weakness in content Pursuing joint promotions with US carriers to sustain market leadership Outsourcing production to emerging markets for cost-reduction

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62 62 62 63

Samsung SWOT analysis

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Chapter 5 LG
Summary Company overview Recent financial performance
Performance by business segment

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65 66 66
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Growth strategies
Playing catch-up in smartphones by betting on Android OS and new models Revamping mobile handset business to offset declining market share and profits Co-partnering with US carriers to strengthen market presence Outsourcing production to circumvent subsidies Focusing on emerging technologies to drive growth...
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