Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS |STRUCTURE AND FUNCTIONING OF EQUITY AND DERIVATIVE MARKETS IN INDIA | SUBMITTED BY: SUPRIYA SAHNI MBA-IB (2009-2011) Roll No. : A1802009040 INDUSTRY GUIDE FACULTY GUIDE Mr. Vaibhav Batra Dr. Geeta Jaglan Cluster Manager
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Identity Politic: July 1st‚ 2003 Protest Agenda 1. Introduction • 1.1. What is identity politic • 1.2. Political events that have affected HK Identity 2. July1st‚ 2003 protest 3. Conclusion 1.1. What is Identity Politic • Identity politics: Identity as a politic • Development of identity politic • Past v.s Present Introduction July 1st Protest Conclusion 1.2. Political events that affected HK Identity Tiananmen Square After WWI: Refugee Identity Mistrust of Chinese
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Mobile phones are really very important in our lives that we cannot think a life without them. It is a long-range‚ portable electronic device used for mobile communication. Mobile phones are affordable‚ easy to use and comfortable. The mobile phones have become crucial part of our life. There are facts which prove this. They have replaced the wrist watches or the alarm clocks at home as we can see time in them wherever we are and also set alarms in them. • When you are stressed you can listen
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(Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded
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Introduction The following report examines the need for Hong Kong Electronic Industries Association (HKEIA) to provide assistance for local electrical small and medium enterprises (SMEs) to enter the Southeast Asian Market. Background of the project In the past few years‚ Hong Kong’s electronic industry has been facing intense competition from nearby countries‚ such as China‚ Taiwan‚ Singapore and South Korea. Many local SMEs failed to stand in this highly competitive business environment
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The special historic and social-economic background of Hong Kong forms its own identity‚ which is different from other regions like mainland China‚ and makes it a specific imagined community‚ which is accord with Benedict Anderson’s theory of imagined community. Whereas‚ it is under discussion whether since the reunification in 1997‚ Hong Kong has been gradually transformed into a part of China in terms of culture and identity and‚ thus‚ will no longer be a separated imagined community in the future
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1. (a) List and discuss the major bases for segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them
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-----------2 Market trends-------------------------------------------------------------------------------------4 Marketing Strategy-------------------------------------------------------------------------------5 Marketing Objectives----------------------------------------------------------------------------6 Marketing Mix------------------------------------------------------------------------------------7 Product Price Place Promotion Market Analysis The Luxury
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Title: Analyse the problems caused by the implementation of anti-smoking legislation in Hong Kong. Identify some solutions to these problems. Paragraph 1 In recent years many countries have enacted anti-smoking legislation. For example‚ on 1 January 2007 Hong Kong extended no smoking areas to cover the inside of restaurants‚ as well as offices and some public outdoor areas (Tobacco control‚ 2007). While these laws have been largely welcomed by both health advocates and the general population‚ they
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