Dominguez Fall 2012 Final Examination for Theoretical Issues of Marketing (Doctoral Course) Nov. 28‚ 2012 Essay questions for “ An Eclectic Theory of Choice of International Entry Mode ” 1. What are the major variables that affect the decision of entry mode? Should they be weighted equally? Why yes or why no? 2. Given that different variables may pull the MNC in the different directions‚ what approach is suggested by the authors? 3. What theories have been taken as the basis for conceptualization
Premium Transaction cost Scientific method Economics
Strategies EXTERNAL ANALYSIS PESTEL ANALYSIS Political factors: -restriction and regulation of imports‚ exports and trade tariffs decide whether a company can compete globally: eg. GATT agreement in 1989‚ Mexico-open marketplace‚ enabled Cemex to expand globally. - governments may decide to nationalize or privatize the cement production; eg. Venezuela nationalized cement production. - political stability of a country will highly affect the performance of the industry Economic factors
Premium Venezuela Strategic management Economics
“Assess the merits and demerits of international licensing as a mode of entry into new markets” Disney does not have to produce t-shirts‚ USB sticks and even waffles with Mickey Mouse’s happy face on it. Instead‚ it can license the right to use its famous character to different companies around the globe and enjoy the hefty royalties‚ which in 2010 totaled 28.6 billion dollars (Rorie‚ 2011). Does it then mean that licensing as a mode of entry into foreign markets is the best option available? Not necessarily
Premium License Royalties
Corporate Social Responsibility: A closer look at the social performance of CEMEX The relationship between natural environment and industries has often been named ‘dysfunctional’. An increase in the levels of awareness of the society towards activities of companies‚ both positive and negative‚ has pushed corporations to address to their corporate social responsibilities. Industrial Pollution has been a concern for the society. The effects of companies’ actions on the environment are constantly
Premium Carbon dioxide Greenhouse gas
INTRODUCTION Cemex‚ the Mexico’s global giant‚ has been famous worldwide for its high quality products and reliable services in cement industry. It is the third biggest company that operates in US‚ Europe‚ Africa‚ the Middle East and Asia. The company produces and distributes cement‚ ready-mix concrete‚ aggregates and related building materials in more than 50 countries and maintains trade relationships with more than 100 nations. Cemex was founded in Mexico in 1906 but its worldwide presence has begun
Premium Globalization Mexico
(MNE)‚ is currently in the planning stages of establishing a Greenfield which is an investment that establishes a production or service facility starting from the ground up overseas (Eitman‚ Stonehill‚ Moffett‚ 2004). In this paper‚ we will present a proposal to the steering committee comparing the advantages and disadvantages of starting operations in one of two selected foreign countries overseas. However‚ the steering committee has determined that one alternative must be a member of the European
Premium Tax Progressive tax Investment
From: Charles Hill‚ International Business‚ 2013‚ 9th Ed.‚ McGraw Hill Chapter 15. Entry Strategy and Strategic Alliances General Motors in China The late 2000s were not kind to General Motors. Hurt by a deep recession in the United States and plunging vehicle sales‚ GM capped off a decade where it had progressively lost market share to foreign rivals such as Toyota by entering Chapter 11 bankruptcy. Between 1980‚ when it dominated the U.S. market‚ and 2009‚ when it entered bankruptcy protection
Premium International trade Multinational corporation Market
group (2013ii) up_honors_best_apprentices.html Volkswagen group (2013iii) VW ’s rise to global No. 1 remains elusive as U.S. sales disappoint (2013‚ October 23). Automotive News http://www.autonews.com/article/20131031/COPY01/310319925/#axzz2qYcUoNmu Why foreign cars are expensive in China (2012) http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20130805000005&cid=1102 World Ranking of manufacturers (2012) http://www.oica.net/wp-content/uploads/2013/03/worldpro2012-modification-ranking.pdf 10
Premium Risk management Automotive industry Volkswagen Group
Why has the value of cash increased over time? * Thomas W. Bates Arizona State University Thomas.Bates@asu.edu Ching-Hung (Henry) Chang Arizona State University Ching-Hung.Chang@asu.edu Jianxin (Daniel) Chi University of Nevada‚ Las Vegas Daniel.Chi@unlv.edu First Draft: January 2011 This Draft: December 2011 Abstract: The value of cash holdings by U.S. non-financial firms has increased significantly over the past three decades. An additional dollar of cash holdings is valued at $0.61 in
Premium Regression analysis Financial markets Cash flow
Introduction: CEMEX which is one of the largest cement producers in the world was founded in 1906 by Lorenzo Zambrano Gutierrez near Monterrey in Northern Mexico. It was initially named as Cementos Hidalgo. CEMEX remained a domestic company till 1960. During this period it acquired company called Cementos Portland Monterrey and merged with Cementos Mexicanos. In 1982 when the economic crisis hit Mexico‚ the government was forced to liberalize its economy which allowed CEMEX to attract foreign investment
Premium Mergers and acquisitions