Revisiting the Eclectic Theory of the Choice of International Entry Mode
Theoretical Issues on Marketing
UIBE PhD Program
Juan Pablo Dominguez
Fall 2012
Final Examination for Theoretical Issues of Marketing (Doctoral Course)
Nov. 28, 2012
Essay questions for “ An Eclectic Theory of Choice of International Entry Mode ”
1. What are the major variables that affect the decision of entry mode? Should they be weighted equally? Why yes or why no? 2. Given that different variables may pull the MNC in the different directions, what approach is suggested by the authors? 3. What theories have been taken as the basis for conceptualization? 4. Considering the nine propositions, do they all make sense to you? In case you find any fault with them, state it with your arguments. 5. Review the methodology adopted by this paper and make your comment on its appropriateness. 6. Discuss briefly what contributions this thesis has made to the theory of international entry mode choice. 7. What do you think of the limitation of this thesis?
Revisiting the Eclectic Theory of the Choice of International Entry Mode During the internationalization process of a company, the decision of entry mode to a particular market is determined by a set of different considerations. The paper "An Eclectic Theory of Choice of International Entry mode" is a theoretical approach to answer the questions of which factors are relevant and which are not. It reflects on how contemporary studies (particularly, Transaction Cost Theory) had a limited view of the problem by not including a globalstrategy factor in the analysis, therefore the authors try to advance the discussion by enriching the construct of additional variables that were disregarded by economical orthodoxy at the moment. This short paper is aimed to introduce in part the aforementioned document and present more recent findings in the topic. In that fashion I have divided the paper into 4 main parts besides this short introduction. The first section
UIBE PhD Program
Juan Pablo Dominguez
Fall 2012
Final Examination for Theoretical Issues of Marketing (Doctoral Course)
Nov. 28, 2012
Essay questions for “ An Eclectic Theory of Choice of International Entry Mode ”
1. What are the major variables that affect the decision of entry mode? Should they be weighted equally? Why yes or why no? 2. Given that different variables may pull the MNC in the different directions, what approach is suggested by the authors? 3. What theories have been taken as the basis for conceptualization? 4. Considering the nine propositions, do they all make sense to you? In case you find any fault with them, state it with your arguments. 5. Review the methodology adopted by this paper and make your comment on its appropriateness. 6. Discuss briefly what contributions this thesis has made to the theory of international entry mode choice. 7. What do you think of the limitation of this thesis?
Revisiting the Eclectic Theory of the Choice of International Entry Mode During the internationalization process of a company, the decision of entry mode to a particular market is determined by a set of different considerations. The paper "An Eclectic Theory of Choice of International Entry mode" is a theoretical approach to answer the questions of which factors are relevant and which are not. It reflects on how contemporary studies (particularly, Transaction Cost Theory) had a limited view of the problem by not including a globalstrategy factor in the analysis, therefore the authors try to advance the discussion by enriching the construct of additional variables that were disregarded by economical orthodoxy at the moment. This short paper is aimed to introduce in part the aforementioned document and present more recent findings in the topic. In that fashion I have divided the paper into 4 main parts besides this short introduction. The first section