(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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1. Describe in your own words‚ market segmentation‚ give an example of how a market may be segmented‚ and explain the reason for segmentation. 2. Explain the principles of targeting and give two examples of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs‚ firms generally undertake research
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Good Grades in Marketing (Satire) Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of
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In the book “The Glass Castle” by Jeannette Walls poverty goes deeper than just low income. Even while Jeannette’s parents had money coming in‚ they struggled to support their family properly. They went hungry‚ had no electricity‚ or even indoor plumbing‚ so this proposes the question can poverty be caused by more than just low income? Do people actually want to live in poverty? For Jeannette’s parents it sure seems that way. Rex Walls had grown up in a poverty stricken town of Welch. He grew
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I. Watches In this first case we deal with a relatively simple mode of segmentation analysis. The most productive way of analyzing the market for watches turns out to be segmentation by value. This approach discloses three distinct segments‚ each representing a different value attributed to watches by each of three different groups of consumers: 1. People who want to pay the lowest possible price for any watch that works reasonably well. If the watch fails after six months or a year‚ they will
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known its real customer needs and finished not selling. For this reason the concepts of market segmentation‚ targeting and positioning merged due to or as a response to the diversity of consumers. Apple is a real example of effective and successful implementation of these three concepts. There is no doubt that Apple has revolutionized the mobile phone market with the launching of the first iPhone in the market for smart-phones in 2007 and recently the new IPhone 5 has been a success in sales (see
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Marketing Segmentation Collage 1. Introduction Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear‚ shoes‚ accessories such as rings‚ bags‚ small leathers goods‚ fine jewelry‚ and many others products. Besides‚ watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women‚ man‚ and also teenagers. 2.0 Market
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My Life Unknown Reading Jeannette Walls’ memoir‚ The Glass Castle‚ I really got a feel of what one person’s life is about‚ of someone who I do not even know. That may be the reason why the book interested me so much. Hearing about all of those crazy experiences she has gone through and the way she overcame them is really something special. Talking about personal issues and overcoming challenges in life is something hard to do‚ but writing it all down and making a book about it for the whole world
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are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices vary by
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Snow White is one of the most popular and traditional fairy tales in the world. Although‚ today‚ Disney version is known most‚ but‚ as you know‚ the original version was written by Grimm Brothers. Through many of revisions‚ now there are significant differences between them when comparing them‚ which might let us say that the conclusion of the story is not about "happy ending"‚ but about "revenge" when we read the original version. First of all‚ the biggest difference between the classic version
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