Hindustan Lever’s Project SHAKTI – Marketing FMCG to he Rural Consumer FACTS OF THE CASE: Intense competition from International as well as local players in 2000. Necessary for HLL to penetrate the untapped rural with urban markets saturated. Rural Markets were scattered over large areas and per capita consumption was low. Shakti was promoted as a CSR activity. Project Shakti was a unique sales channel due to the reasons apart from its scale and deep rural reach was that it reached
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Pratik Kumar Dutta Birth Date: 20 Feb 1988 Birth Place: Mumbai Pratik Kumar Dutta Date of Birth Time of Birth Place of Birth Ayanmash Local Mean Time Sidreal Time LT Correction Obliq 20 Feb 1988 Saturday 03:15:00 PM Mumbai (Maharashtra)‚ India NC Lahiri 14:36:20 0:34:32 38:40:0 23.44 Avkahada Chakra Lagna Lagna Lord Rashi Rashi Lord Nakshatra Nakshatra Lord Charan Tithi Paya S.S. Yoga Karan Varna Tatwa Vashya Yoni Gana Nadi Nadi Pada Vihaga First Letters Sun Sign Decanate Gemini Mercury
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commodities‚ has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture‚ characterised by fragmented farms‚ weak infrastructure and the involvement of numerous intermediaries‚ among others. ‘e-Choupal’ also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low
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Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai‚ Maharashtra‚ India Key people Harish Manwani (Chairman)‚Nitin Paranjpe (CEO and MD) Products Foods‚ beverages‚ cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16‚500 (2011) Parent Unilever Plc (67%)
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Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy‚ HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales‚ the competitors in rural marketing aggregate again. Increasing numbers of companies‚ heating up competition
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ITC ITC was incorporated on 24th August 1910 under the name Imperial Tobacco Company of India Limited. Progressively‚ as the Company ’s ownership Indianised‚ the name of the Company was changed to I.T.C. Limited in 1974. As ITC has a wide range of businesses such as Cigarettes & Tobacco‚ Hotels‚ Information Technology‚ Packaging‚ Paperboards & Specialty Papers‚ Agri-business‚ Foods‚ Lifestyle Retailing‚ Education & Stationery and Personal Care - the full stops in the Company ’s name were
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shape a sustainable future. Telecommunications has an enormous potential to add value to people`s lives and to create a positive impact. As a responsible telecom operator‚ our primary goal is to share the benefit of communications with the people in our markets‚ maximise the value of our services for the wider society‚ contribute to social and economic growth‚ and help shaping a sustainable future. Our key strategic CR ambitions in Telenor Group are: * Creating shared value for Telenor and society
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Recommendations and Conclusion Can you summarize the key points for your proposed CSR initiative? We need this for the final part as per handout instructions. Thanks. Action Plan For each initiative‚ we will set up a volunteer committee to implement our plan. All staffs are welcome to participate. To encourage volunteers‚ committee members can work on the initiative during paid release time and company time. Periodic meetings would be held to review the results. With a total budget
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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Case Study: Hindustan Lever Limited Overview Hindustan Lever Limited (HLL)‚ a leader in the fast-moving consumer goods business‚ is among the top five exporters in India.15 HLL’s distribution network‚ with more than 3‚400 distributors and 16 million outlets‚ markets more than a thousand products manufactured in more than a hundred plants across India. The company’s HIV and AIDS program‚ initiated in 2002‚ focuses on protecting the health of its skilled young workforce. Its factories have HIV and
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