American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Throughout Fast Food Nation‚ there are many topics and issues discussed that bring the reader to question one’s self and their eating habits. While reading through‚ I had a burning question that seemed like a reasonable thing to wonder. How was fast food evolved or changed since it’s upbringing? With a little research and some strategic digging‚ I was able to find some information that would lead me to a satisfying answer. With the start up of McDonalds in the late 1940’s‚ fast food was a new and
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Over the past few decades‚ American’s increase in food marketing to children has closely tracked their increase in weight. Since 1980‚ the number of obese children has more than doubled to 16 percent. It soon becomes a big issue in our society because it threads American children’s health which causes them to consider fast food as their “primary meal”. Then the society starts to think who to blame. Is it the fast food companies’ false marketing or the parents’ responsibilities? According to the articles
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The Truth Behind Fast Food The Fast Food industry‚ in some burger loving eyes‚ has been one of the smartest inventions this world has seen since the car itself. It has been driven by our preservative-filled stomachs for over 50 years now and you can bet that we’re still coming. Fast Food Nation by Eric Schlosser is a book about charges that are backed up by some great research and some unsettling facts that will make you never want to eat that dollar burger again. The Fast Food Industry is so enormous
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September 7 2013 EN 101A Summary of "you’ve got to find what you love " In the 2005 essay " you’ve got to find what you love" Steve jobs CEO of Apple Computer and Pixar Animation Studios gives a speech to the graduating class at Stanford university encouraging them to be risky‚ strive for what you want in life and just trust in their "Gut Instinct" even if it means to be different. In the first story jobs urges the students to
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very weird ‚when we were investigating it we found out that the Statue Of Liberty was buried in the desert .Then we took some picture and continue to went further inside ‚then we saw a deserted hotel so we quickly went inside to see if there is some food .When we went in there were some cup noodles and soda drinks .Then ‚my father start a fire to cook the cup noodle.After we ate the cup of noodle we continue our journey‚then we spotted a pyramid so we went in.When we entered the pyramid it was dark
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Dark Side of Fast Food Eric Schlosser is a journalist that is renown for his investigative journalism‚ all of his investigative pieces are deeply informative and marvelously readable. From our core reading‚ “ Fast Food Nation: Why The Fries Taste Good‚” he carries out a very detailed investigation and tries to unfold the secret of the fries. In the same way‚ in his book‚ “Chew on this: Everything You Don’t Want To Know About Fast Food‚” he uses descriptions that are so precise and concise to carry
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Fast Food Nation by Eric Schlosser explains the historical growth of fast food chain and how they succeeded in dominating the industry for decades nows. Schlosser talk about many netriouse techniques use to lure children and other simple minded american to be addicted to fast food‚ like a drug. He uses success stories of how near world war two there are many misgiving of food shortages and how fast food industry started to boom in that decade due to their convenience. Furthermore‚ the author elaborate
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International Business Assignment Abstract Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades‚ Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami‚ Florida in 1954‚ the company first started its menu dominantly of burger‚ fries‚ and soft drink. Since the restaurant grows‚ Burger King expanded the breadth of its menu by adding various non-beef items like chicken‚ fish and
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personal ventures. The Fast Food Industry is a perfect example as it can range from small private owned restaurants to large franchises bringing in millions of dollars per day. These restaurants offer a vast variety of foods for the indulgence of their customers with options as far as the eye can see. However‚ the success of this industry does not come without a price. Because of the severity of the health risks including destructive eating patterns associated with fast food consumption‚ owners should
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