Fast Food and Burger King

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International Business Assignment

Abstract

Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades, Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami, Florida in 1954, the company first started its menu dominantly of burger, fries, and soft drink. Since the restaurant grows, Burger King expanded the breadth of its menu by adding various non-beef items like chicken, fish and veggies sandwiches, a breakfast menu, salads and non-soft drink beverages.

In this paper, there will be an analytical discussion about the operation of Burger King around the world. This assignment will focus on how international developments have provided opportunities and challenge to the Burger King, and how the company has responded. This assignment will also cover one of issues that Burger King has been dealing counter by a logic reasoning and evidence analysis.

Table of Contents

1. Introduction to company4

- Company Background4
- Company Facts and Figures5

2. The operation of company 6

- Type of Restaurant6
- Target Market7
- Strength, Weakness, Opportunities, Threat of the Company8

3. International Market 10

- Franchising10
- Cultural Impact11

4. International Development11

- International Development Opportunities 11
- International Development Challenge 12

5. Conclusion14

6. Reference 16
Introduction to company

- Company Background

Burger King Corporation is the second largest fast food hamburger company in the world. Located in all 50 U.S. states and more than 65 international countries around the world, the Burger King operates more than 11,100 restaurant around the globe. The company serves 15.7 million customers each day and over 2.4 billion burger king hamburgers are sold each year across the globe.

Burger King first restaurant was opened in a suburb of Miami, Florida, USA on December 4, 1954 by James Mclamore and David Edgerton. The company first started its menu dominantly of burger, fries, and soft drink. Since the restaurant grows, Burger King expanded the variety of its menu by adding various non-beef items like chicken, fish and veggies sandwiches, a breakfast menu, salads and non-soft drink beverages.

The story of burger King’s growth is the story of how franchising and advertising developed the fast food Industry. When Mclamore and Edgerton first started in 1954, their concept is simply to attract the growing numbers of postwar baby boom families with reasonable price, broiled burgers which served quickly. The idea was originally came from the McDonald brothers, when the Mclamore saw the potential successes of its business, he decide to create a version of his own

With $11 billion in annual sales and more than 11.100 restaurants worldwide, Burger King Corporation has been successfully expanding their business into many international markets. For over 50 years, costumers have come to Burger King Restaurants to have great meals. For some people Burger King has become a way of life and also a part of the culture. However, its fame has also made numerous concerns in the eyes of public about the health conscious and commitment, community involvement and many more issues.

- Company Facts and Figures

The Burger King has more than 11,100 restaurants that operate in more than 65 Countries. There is approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees, many of them are family owned operation that have been in business for decades. Burger King has made $2,234.0 million for this year sales and has been grown 9.1 percent year sales growth on 2007.

The Burger King restaurants have spread around the world. In United States, Burger King can now be...
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