Keurig: Managing a New Product Launch By: Melissa Bockhold Heather Coddington Laura Duerstock Ali Wampler March 1‚ 2006 TABLE OF CONTENTS I. Introduction……………………………………………………………………3 II. Assumptions…………………………………………………………………...4 III. History………………………………………………………………………....5 IV. SWOT Analysis 1. Two-Cup Approach……………………………………………………….6 2. One-Cup Approach………………………………………………………..7 V. The Coffee Market 1. Market Analysis/Needs/Growth…………………………………………...8 2. Competition………………………………………………………………
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excellence‚ One cup at a time. Keurig in Dutch means excellence. It is the leading single cup brewing system in North America. The U.S. annual per capita consumption of coffee was estimated to be 424 servings‚ which included in-home and out-of-home roast and ground‚ instant‚ and ready-to-drink (bottled/canned) coffee.2 The total coffee market in 2008 was estimated to be 1.8 billion pounds‚ or $19.3 billion. 3 While specialty coffee was only about 17 percent of total domestic
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Keurig at Home ”Case Study#3” 20 million Americans drank gourmet coffee daily in 2003. As a result of this amount of coffee lovers that can’t start their day without coffee‚ Keurig. Inc had the idea that they should be able to brew their own perfect cup of coffee any time they need. People started paying $1.50 or more for a cup of gourmet coffee at coffee shops like Starbucks. This gave Keurig. Inc the idea of offering coffees in a single-cup proportion size to offices. After the placement of
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KEURIG CASE 1 - How do Keurig and its partners make money? (You can find information on the sources of profit for Keurig‚ coffee roasters‚ and the KADs from the case.) Ans: Keurig made money some amount of money by selling the brewers from a price range of $500 - $1000.Keurig also made a royalty of $0.04 per K-cup sold. Coffee roasters earned $0.25 per K-cup and KAD made money by selling this K-cup at a mark-up price of $0.40 - $0.50. They also at times charged a small rent. 2 -
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Business Challenge #6: To develop the best scratch resistant coating in the world for ophthalmic lenses [Titan] Background The ophthalmic lenses (spectacle lenses) consist of some base material (substrate) like CR 39‚ Polycarbonate‚ Trivex and a surface treatment is given to them to increase their hardness. Currently‚ there are 2 processes of applying this coating‚ i.e. Dip coating and Spin coating. The current scratch resistant (Hard) coating on plastic and polycarbonate lenses available in the
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Overview of Trung Nguyen Coffee Company 14 2. Artifacts ( Visible elements) 19 3. Invisible elements 22 IV. Assessing the culture by Denison model 24 1. Methodology 24 2. Analysis of the results 28 3. Strengths and weaknesses of the OC 37 V. Conclusion and Recommendation 40 References 43 I. Introduction Organizational culture is considered a perception which only exists in an organization‚ not an individual. Therefore‚ the individual has cultural background‚ lifestyle
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Keurig: Convenience‚ Choice‚ and Competitive Brands In 1990‚ John Sylvan and Peter Dragone entered the coffee brewing industry by launching their company Keurig built upon on the question of‚ “why do we brew coffee by the pot when we only drink it by the cup?” Within a few years after their start-up‚ they were able to secure multiple patents as well as acquiring $1 million from venture capitalists to improve upon their prototype. By 1998‚ Keurig‚ which is German for excellence‚ was finally able
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large nets are cast and towed through the ocean. However‚ these nets capture everything in their paths. When fishermen pull up these nets they keep the fish‚ but often discard the others which makes for unnecessary pain. In my opinion shrimpers should find a better way to catch their bounty. Shrimp trawlers only contribute to only two percent of the shrimp consumption. Yet‚ they create over a third of the wasted sea life. Another hurtful process is the making of shrimp farms. Most of the world’s
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invest in Keurig in 1993. At the same time the company had gone public where Green Mountain would change the way coffee at home and at work was made. It was where the Keurig Single Cup Brewing System would take off. Keurig is well-known as a lead innovator in specialty coffee and coffee makers where its brewing technology and award-winning coffee is in the top ranks with others like Starbucks‚ Peet’s Coffee‚ and Coffee Bean. In order to stay strong with other brands and competitors‚ Keurig has distribution
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KeUrig Case Analysis Introduction Keurig has been successful in selling its coffee brewing system to the office coffee segment (OCS) of the US market. This success led its leaders to ponder entering the consumer market. While making the move might seem like a reasonable next step in the development of the company core business‚ it also presents unique challenges. The biggest of those challenges concerns the danger of losing the existing OCS business due to a possible disruption of the unique
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