Burgerking promoting a food fight
In early 2004, as Burger King’s CEO Brad Blum reviewed the company’s 2003 performance, he decided once again that he had to do something to spice up BK’s bland performance. Industry leader...
Promoting a Food Fight
Today, BurgerKing Corporation, as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34,000 locations), McDonald's (31,000 locations) and Subway (28,400 locations), owned or franchised a total of 12,174...
1. Who is BK’s target audience and what are its communication objectives for that audience?
▪ Bk’s target audience is the teenaged youngsters.
▪ Its communication objective was primarily:
- To increase the market share by increasing brand image in front of consumers
- To target...
Pass the Mustard
In early 2004, as Burger King’s CEO Brad Blum
reviewed the company’s 2003 performance, he
decided once again that he had to do something to
spice up BK’s bland performance. Industry leader
McDonald’s had just reported a 9 percent sales jump
in 2003 to a total of$22.1 billion, while...
1Who is BK’s target audience and what are its communication objectives for that audience?
Burger King’s audience is geared toward the younger crowd and low income familes. BurgerKing is trying to reach the younger crowd through the Internet websites such as www.subservientchicken...
that organization and how you can improve the operations and bottom-line of that organization.
1.1 What are product, delivery process and services? Indentify and explain one definition that you will be using for this assignment.
The company my chose is BurgerKing.
Definition of product:
that would be served in a clean and welcoming environment. These entrepreneurs had already gained experience in the restaurant business in the past.
In 1954 the first BurgerKing was open to the public in Miami, Florida (www.burgerking.ca/en/1122/index.php). By developing the first Burger King...
1.Challenging conventional wisdom
In early 2004, at Burger King’s CEO Brad Blum reviewed the company’s 2003 outcomes, he decided once again that he had to do something to spice up BK’s bland performance. Industry leader McDonal’s had just reporteda 9 percent sales jump in 2003 to a total of $22.1 billion...
BurgerKing History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize...
BurgerKing: Promoting a Food Fight
1. What are Burger King’s communication objectives for its targeted audience?
2. With its focus on the “super fan” does BK risk alienating other customers? What are the implications of this?
3. Why is viral or buzz marketing effective? Analyze the design...
1. What are Burger King's communication objectives for it's target audience?
Burger King’s target consumers already know about the product, and since the franchise is profitable, we can assume that the consumers also like it. Burger King’s communications objectives are to move its target consumers...
atmosphere. These entrepreneurs had already gained experience in the restaurant business in the past . The first BurgerKing was opened to the public in Miami in 1954, Florida. While the first Burger King’s development, James McLamore and David Edgerton had given the community a sensational environment to...
located in 121 countries (Bized, 2009). The product offering has chicken, beef, bread, milk, vegetables as the main ingredients which are composed into burgers (chicken, ham, beef, and vegetable), French fries, milk shakes, soft drinks, breakfast items, juices, and desserts. McDonald’s for years have continued...
communication objectives of BurgerKing, especially in reference to its target audience, are to carry products that are fun and creative. They are aiming for their audience to have something fun and enjoyable to do, no matter what a person's age may be. The mantra of BurgerKing is so the customer can "Have...
(a) Describe the promotionalmix used by two selected organisations for a selected product/service.
Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates...
Católica lisbon – School of Business and Economics
BurgerKing in Portugal
To lead or to follow?
Sara Saraiva Patrone | Number 152110048 Advisor: Professor Mário Valente
Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration, at the Universidade...
the top fast food restaurants in several customer satisfaction surveys.
Until recently, it was a trademark of In-N-Out to accommodate burger orders of any size by adding patties at an additional cost. A particularly famous incident involving a 100x100 (100 patties, 100 slices of cheese)...
Premium7453 Words23 Pages
StudyMode.com is the web's
leading learning tool.
We inspire millions of students
every day with over 1,700,000
model essays and papers, AP notes
and book notes.
Join millions of other students and start your research