• Burger King
    ------------------------------------------------- Burger king promoting a food fight In early 2004, as Burger King’s CEO Brad Blum reviewed the company’s 2003 performance, he decided once again that he had to do something to spice up BK’s bland performance. Industry leader...
    Premium 2056 Words 6 Pages
  • burger king
     Burger King: Promoting a Food Fight I. Introduction Today, Burger King Corporation, as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34,000 locations), McDonald's (31,000 locations) and Subway (28,400 locations), owned or franchised a total of 12,174...
    Premium 3395 Words 10 Pages
  • Burger King New Viral Marketing Ad
    1.  Who is BK’s target audience and what are its communication objectives for that audience?   ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target...
    Premium 876 Words 4 Pages
  • Burger
    Pass the Mustard In early 2004, as Burger King’s CEO Brad Blum reviewed the company’s 2003 performance, he decided once again that he had to do something to spice up BK’s bland performance. Industry leader McDonald’s had just reported a 9 percent sales jump in 2003 to a total of$22.1 billion, while...
    Premium 1378 Words 6 Pages
  • business
    Case Questions 1Who is BK’s target audience and what are its communication objectives for that audience?   Burger King’s audience is geared toward the younger crowd and low income familes.  Burger King is trying to reach the younger crowd through the Internet websites such as www.subservientchicken...
    Premium 512 Words 2 Pages
  • Quality Management
    that organization and how you can improve the operations and bottom-line of that organization. Task 1 1.1 What are product, delivery process and services? Indentify and explain one definition that you will be using for this assignment. The company my chose is Burger King. Definition of product: ...
    Premium 9677 Words 31 Pages
  • Burger King: Promoting a Food Fight
    BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize...
    Premium 1451 Words 4 Pages
  • Buy Best
    1.Challenging conventional wisdom In early 2004, at Burger King’s CEO Brad Blum reviewed the company’s 2003 outcomes, he decided once again that he had to do something to spice up BK’s bland performance. Industry leader McDonal’s had just reporteda 9 percent sales jump in 2003 to a total of $22.1 billion...
    Premium 1500 Words 4 Pages
  • Markerting
    that would be served in a clean and welcoming environment. These entrepreneurs had already gained experience in the restaurant business in the past. In 1954 the first Burger King was open to the public in Miami, Florida (www.burgerking.ca/en/1122/index.php). By developing the first Burger King...
    Premium 2630 Words 9 Pages
  • Burger King Case
      1. What are Burger King's communication objectives for it's target audience? Burger King’s target consumers already know about the product, and since the franchise is profitable, we can assume that the consumers also like it. Burger King’s communications objectives are to move its target consumers...
    Premium 417 Words 2 Pages
  • Burger King Marketing Sudy
    Burger King: Promoting a Food Fight Questions: 1. What are Burger King’s communication objectives for its targeted audience? 2. With its focus on the “super fan” does BK risk alienating other customers? What are the implications of this? 3. Why is viral or buzz marketing effective? Analyze the design...
    Premium 953 Words 3 Pages
  • Burgerking(Promoting a Food Fight)
    atmosphere. These entrepreneurs had already gained experience in the restaurant business in the past [1]. The first Burger King was opened to the public in Miami in 1954, Florida. While the first Burger King’s development, James McLamore and David Edgerton had given the community a sensational environment to...
    Premium 992 Words 4 Pages
  • mcdonalds case study
    located in 121 countries (Bized, 2009). The product offering has chicken, beef, bread, milk, vegetables as the main ingredients which are composed into burgers (chicken, ham, beef, and vegetable), French fries, milk shakes, soft drinks, breakfast items, juices, and desserts. McDonald’s for years have continued...
    Premium 3081 Words 11 Pages
  • miss
    communication objectives of Burger King, especially in reference to its target audience, are to carry products that are fun and creative. They are aiming for their audience to have something fun and enjoyable to do, no matter what a person's age may be. The mantra of Burger King is so the customer can "Have...
    Premium 792 Words 2 Pages
  • Mcdonald
    …………..……………………………………………..…….. 6 Competitor Analysis ………………………………………………………….......…... 6 Target Market …………………………………………………………………… 8 Marketing Mix (5 P’s) ………………………………………….……………….. 8 Corporate Culture …………………………………………………………………... 10 Product Strategies ………………………………………………………………….... 11 Product...
    Premium 3498 Words 14 Pages
  • Steve Jobs
    Analysis………………………………………………………………………10 8) Internal Analysis: SWOT………………………………………………………….11 9) How internal analysis affect Mc Donald’s……………………………….12 10) Marketing Mix………………………………………………………………………12 11) Market Trend………………………………………………………………………..14 12) Market Size……………………………………………………………………………15 13) Conclusion……………………………………………………………………………...
    Premium 5199 Words 18 Pages
  • Business
    GAC012 Assessment Event 3: Project-written report Marketing Mix for Burger King Steakhouse Burger Student’s Name: Angie Wang Student ID: YTHS24638 Teacher: Zack Phillips Due Date: 13th December 2013 Word Count: 1,166 Table of Content Executive Summary 1 Introduction 1 ...
    Premium 1928 Words 8 Pages
  • P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service
    (a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates...
    Premium 1379 Words 5 Pages
  • Burger King
    Católica lisbon – School of Business and Economics Burger King in Portugal To lead or to follow? Sara Saraiva Patrone | Number 152110048 Advisor: Professor Mário Valente Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration, at the Universidade...
    Premium 18898 Words 65 Pages
  • Personal Mastery
    Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally...
    Premium 1862 Words 5 Pages