"What Other Recommendations Would You Make To Burger King And Cpd To Help Them Improve The Integration Of Burger Kings Promotional Mix" Essays and Research Papers

  • What Other Recommendations Would You Make To Burger King And Cpd To Help Them Improve The Integration Of Burger Kings Promotional Mix

    BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida, with its first commercial on TV in 1958, when the television was in excellent popularity. With the product known by almost everyone...

    Burger King, Burger King advertising, David Edgerton 1451  Words | 4  Pages

  • Burger King

    Executive Summary Burger King which started of as a partnership organization between James Mclamore his partner David Edgerton in 1954 is now owned by a group of investors led by Texas Pacific Group, and this has been the case since 2002. Burger King does not only seek to maximize profits, but also customer satisfaction. Since it was just recently introduced in the Middle East and precisely in Egypt, one of its major objectives is to increase awareness to its new market. Burger King started of with...

    Customer service, Fast food, Hamburger 2267  Words | 7  Pages

  • Burger King Marketing Sudy

    Burger King: Promoting a Food Fight Questions: 1. What are Burger King’s communication objectives for its targeted audience? 2. With its focus on the “super fan” does BK risk alienating other customers? What are the implications of this? 3. Why is viral or buzz marketing effective? Analyze the design of the Subservient Chicken Web site’s message, including content, structure, and format. What can you conclude from this analysis? 4. Do the TV and viral elements of BK’s campaigns work well together...

    Advertising, Burger King, Burger King advertising 953  Words | 3  Pages

  • Burger King

    Information Burger King was founded in 1954 in Miami, Florida by James McLamore and David Edgerton. There are more than 11,000 globally in more than 60 countries. In 1957 the WHOPPER is their most famous menu item, and has been their signature item ever since. In 1958 the Burger King Corporation aired their first television campaign. Then in 1963 two restaurants opened in Puerto Rico for their very first international market. 1975 was the introduction of the “Drive-thru service” in the U.S. Burger King...

    Burger King, Burger King advertising, Customer service 1310  Words | 5  Pages

  • Burger King New Viral Marketing Ad

    1.  Who is BK’s target audience and what are its communication objectives for that audience?   ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2.  Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message...

    Advertising, Burger King, Burger King advertising 876  Words | 4  Pages

  • Burger King International expansion

    Introduction Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011, Burger King operates restaurants in 12,300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King , 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact, no other fast food provider...

    Burger King, Burger King advertising, Fast food 2112  Words | 4  Pages

  • Burger King Case Study

    Case Study #6 Burger King and Crispin 1. What are Burger King’s communication objectives for its tar-get audience? In 2004, Burger King’s CEO Brad Blum realized that in order to compete with large chains like McDonald’s and Wendy’s, the company needed to market their product in ways that their target market would perceive better. The first set of commercials that Crispin produced for BK where targeted more towards the mainstream media in a series of offbeat ads that were a takeoff on the comedy...

    Burger King, Burger King advertising, Fast food 969  Words | 3  Pages

  • Burger King

    Case Study: Burger King Beefs Up By Janet Mosha Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers; whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a customer might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers, fries, shakes, and sodas;...

    Burger King, Burger King advertising, Fast food 1179  Words | 3  Pages

  • Mcdonald's vs Burger King

    get some McDonald’s? We hear this all too often. Before you say “Yes” to this question, you need to think about how the food compares in nutrition and will the nutrition of fast food have effects in the future. Let’s look at fast food restaurants. When you hear someone say, “Let’s go to McDonalds or Burger King,” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that goes into each one. When you look at the Big Mac your calorie count is, “540 with 29 grams...

    Big Mac, Burger King, Burger King products 2419  Words | 6  Pages

  • Burger King Case Study

    Introduction Burger King or McDonalds? In the United States, these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people, Burger King is as common of a household name as McDonalds. However, in Japan, the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds, KFC, and Pizza Hut are...

    Brand, Burger King, Fast food 1727  Words | 6  Pages

  • Burger King

    doesn't sound like Burger King. There's a quiet whir of blenders crafting made-to-order smoothies with real strawberry, banana and mango pieces. Nor does it taste like Burger King. Not when one of its three new salads is topped with tangy apple slices and dried cranberries, and covered in an apple cider vinaigrette. You can even get made-to-order frappés. • PHOTOS: See Burger King's new food and look • VIDEO: People check out Burger King's new menu But this is Burger King, all right — with...

    Burger King, Fast food, Hamburger 1606  Words | 4  Pages

  • Burger King: Selling Whoppers in Japan

    Burger King: Selling Whoppers in Japan “International is where it’s at,” said Ron Paul, a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2,000 outlets there generating $2.5 billion in sales – that’s...

    Burger King, Fast food, Fast food restaurant 1406  Words | 4  Pages

  • Burger King

    | Burger King | | BA330 Marketing Communications | | Burger King | | BA330 Marketing Communications | grantham university October 4, 2012 Felix E Rivera grantham university October 4, 2012 Felix E Rivera 1. Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic? In our case study reading, Burger King uses the Facebook social network as their alternative digital media...

    Advertising, Affiliate marketing, Burger King 719  Words | 3  Pages

  • Burger king

    Brief history about Burger king Burger King´s business dates back more than a half-century, having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami, Florida. The Whopper sandwich was introduced in 1957 and became an instant success, leading the founders to develop the "Burger King, HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King brand, which was...

    Burger King, Fast food, Fast food restaurant 1912  Words | 7  Pages

  • Mcdonalds vs Burger King

    McDonald’s vs. Burger King Wendy Raypush Comm/155 March 17, 2013 Bryan Narendorf McDonald’s and Burger King are both fast food restaurants in a demanding world. They are both franchises which mean each is owned by an individual and operated under the name and guidelines of the franchise. They are known for their hamburgers and french fries. McDonald’s and Burger King compete who serves the better nutritional hamburger, who provides the best service and who has the better atmosphere. Both...

    Burger King, Cooking, Fast food 1466  Words | 4  Pages

  • Burger King

    Working groups and team This essay is going to examine the difference between the work environment in IKEA and Burger King. Some organisational or business functions are too large for individuals to carry out. Therefore groups are essential features of any organisation. A work group is a collection of people who share some of the following characteristics: definable membership, group consciousness, interdependence. (Mullins 2008,218) Teams occur when a number of people have a common goal though...

    Behavior, Human behavior, Leadership 1603  Words | 5  Pages

  • Burger King History

    Marketing Strategies of Burger King in Introductory Stage . In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand, our company has never been stronger. We've got millions of customers, who we love to bits. And our Executive...

    Burger King, David Edgerton, Fast food 1476  Words | 5  Pages

  • Analysis of Burger King Operations

    BURGER KING GLOBAL OPERATIONS. Q1. What is Burger Kings core competency? How does it relate to its chosen strategy? Burger is the World Largest flame – broiled fast foods restaurant chain. It currently operates in about 12,00 restaurants in all 50 states and in 74 countries. The core competency of Burger King is: 1. Distinct and Strong Brand. 2. Customer Focus through Franchising. 3. Target Growth. Distinct and Strong Brand. There are two major ways in which Burger...

    Beef, Burger King, Fast food 647  Words | 3  Pages

  • Burger King International

    Burger King International MBA 6601 International Business By Wendy B. Machana Burger King International Burger King, previously known as InstaBurger King in 1954, is the world’s largest flame-broiled fast food restaurant chain (Daniels, Radebaugh & Sullivan, 2011). Burger Kings core competency lays in the way it cooks its burgers- by its flame broiled method as opposed to grills that fry and also the option that it offers its customers as to how they want their burgers (“have...

    Burger King, Burger King advertising, Fast food 1284  Words | 4  Pages

  • Burger King

    Since the 1950's, Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and, eventually, the world. Burger King, also known by the initials B.K., has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth. The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-based...

    Burger King, Burger King advertising, Fast food 1905  Words | 7  Pages

  • Media Strategy Burger King

    for Burger King. The Media Strategy explains how messages are delivered to consumers. It involves identifying the characteristics of the target audience, who should receive messages, and defining the characteristics of the media. The analysis consists of the following sections, completed by the proceeding team member: • Communications Objectives: • Target Audience: • Recommended Media & Rationale: • Other Communications Tools to Be Used & Description : • Continuity Recommendation: ...

    Burger King, Fast food, Fast food restaurant 1580  Words | 6  Pages

  • Burger-King

    Burger King reinvents flame broiling The fast food chain is testing a new broiler designed to save time, energy, and money, and - some say - makes the Whopper taste better. Fortune's Matt Boyle reports. By Matthew Boyle, Fortune writer October 12 2007: 1:44 PM EDT NEW YORK (Fortune) -- At Burger King, flame broiling will never be the same again. After spending three years in development, the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs...

    Burger King, Chicken, Cooking 1080  Words | 4  Pages

  • Marketing Strategy of Burger King

    of Burger King Bahadır Bayar 1483734 Instructor: Prof. Cengiz Yılmaz Contents 1. Marketing Strategy of Burger King……………………………………………………………………………3 2. Environmental Factors on Burger King……………………………………………………………………..3 3. Segmentation Strategy of Burger King………………………………………………………………………4 4. Positioning Strategy of Burger King……………………………………………………….………………….5 5. Brand Equity of Burger King………………………………………………………………….………………….5 6. Communication Strategy of Burger King…………………………………………………………………...

    Advertising, Brand, Brand equity 1825  Words | 6  Pages

  • Burger King vs Mcdonalds

    Burger King vs. McDonald’s Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954, and the name was then changed to Burger King and a year later, the king...

    Burger King, Fast food, Fast food restaurant 1083  Words | 3  Pages

  • Mcdonalds vs Burger King

    In 1954, Burger King was first opened by Keith Kramer and his wife. It was first named Insta Burger King, because they used an insta broiler. Since it was failing in 1959, James McLamore and David R. Edgerton purchased it and changed its name to Burger King. The duo ran the company as an independent entity for eight years, eventually expanding to over 250 locations in the United States, when they sold it to the Pillsbury Company in 1967. The menu has evolved from just burgers, fries, and shakes...

    Burger King, Fast food, Fast food restaurant 1071  Words | 3  Pages

  • Burger King Case

    carefully targeted individual consumers to both obtain and immediate response and cultivate lasting customer relationship. 5) Sale promotion – Chapter 13 * Short-term incentives to encourage the purchase of sale of a product or service 6) Promotional Mix – Chapter 13 * Blend of advertising that company uses to persuavisly communicate customer value and build relationship. 7) Push Strategy – Chapter 13 * Strategy that calls for using the sales and trade promotion to push the product...

    Advertising, Burger King, Fast food 660  Words | 3  Pages

  • Case 6 Burger King: Selling Whoppers in Japan

    Case 6 Burger King: Selling Whoppers in Japan Submitted by: Dolly Estrellado Nelma Mae Mameloco Charlene Sorongon BSBA 3-A Submitted to: Miss Cherry Ganancial I. Point of View: Our point of view regarding this case is that Burger King can also find a better growth opportunity in Japan by its new marketing strategy. II. Problem Statement: a. Burger king failed to effectively target the cost conscious consumer and instead promoted its premium burgers...

    Burger King, Competition, Fast food 1296  Words | 5  Pages

  • Strategic analysis Burger King

    Leader: Terry McCusker Student ID: 21239704 Business bits: Burger King Burger King Worldwide Inc. reported the third quarter situation this morning. What has happened to profits comparing to last year? In the third quarter of this year, the reports are showing a profit of $68.2 million or 19% a share comparing to $6.6 million or 2% a share, an year earlier. Beside this, the per-share earnings rose from 17% to 23%. What about the revenue? As a result of the franchising many of our restaurants...

    Burger King, Burger King advertising, Burger King Kingdom 1765  Words | 6  Pages

  • swot analysis of burger king

    SWOT Analysis Overview Strengths:• Strong market position -BKC is the worlds second-largest FFHR chain as measured by the total number of restaurants and system-wide sales.• Greater franchise mix -As a result of its higher franchise mix, the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties.• Robust financial performance -Revenues and Income have consistently grown providing a platform for Global Brand Equity.future growth...

    Brand, Burger King, Fast food 1857  Words | 7  Pages

  • Burger King Marketing Mix

    Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville, Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company...

    Burger King, Burger King advertising, Burger King products 1424  Words | 5  Pages

  • Burger King Case Study

    Burger King’s (BK) main specialty is their flamed broiled burgers. BK is one of the most popular and largest fast food chains around the world and they are well known for the way they cook their burgers more so than other fast foods chains. From the beginning, BK has grilled their burgers over an open flame and this has become a popular choice for many because it has a different taste than other fast food burgers that are fried. This unique way of grilling burgers has made BK the “largest flamed-broiled...

    Burger King, Burger King advertising, Chain store 980  Words | 3  Pages

  • Burger King Marketing Essay

    managerial process by which individuals and organisations obtain what they need and want through creating and exchanging value with others. It involves building profitable, value-laden exchange relationships with customers; therefore we define marketing as the process by which companies create value for customers and build strong customers relationships in order to capture value from customers in return, Kotler & Armstrong (2010). Burger King Corporation (BKC) is one of the world’s leading fast food...

    Burger King, Fast food, Fast food restaurant 1176  Words | 4  Pages

  • Burger King Case Study

    Prin. Of Marketing Burger King Case Study In the fast food world the market for the consumer’s dollars is as cutthroat as in any market out there. So far McDonald’s and its golden arches have reined supreme, leaving the leftovers for the likes of Wendy’s and Burger King. After several years of steadily declining profits, and upset franchisees, Burger King decided it was time for a change, both in its approach towards it marketing structure to the way it built and supplied new locations. With...

    Burger King, Burger King franchises, Fast food 1453  Words | 4  Pages

  • Burger King vs McDonalds

    compared to the taste Of Burger King, I prefer Burger King. I have always been curious about the nutritional value of some of these items, but always worried I was making the wrong choices. I started by noticing the toppings and servings of a few of my personal favorite menu items. After looking at the toppings, I found items that compared in the way they are prepared. After, looking at the preparations, I noticed the differences in the nutrition facts. Although Burger King and McDonald’s have similar...

    Chicken, Glucose, Hamburger 1287  Words | 4  Pages

  • Burger King Ad Analysis

    It’ll Corrupt Your Mind In June of 2009, Burger King released an advertisement for the “BK Super Seven Incher” for a limited promotion in Singapore. The sexual message that this ad aims to convey is not so much hidden or subliminal as it is blatantly obvious. Not many would be able to simply glance at this ad and then go about their day. Men and women alike are drawn to the ad because they are either attracted to it or offended by it. Effective advertising usually triggers some kind of powerful...

    Advertising, Burger King, Burger King advertising 1628  Words | 4  Pages

  • Burger King Versus Macdonalds

    Crushes Burger King Year After Year After Year by Marcus Sheridan I love talking about food. And I love talking about business. Even better, most of the people that read this blog share these same passions and so today I’m going to deviate a little from the norm and have a little fun analyzing two household names that we’ve all grown up experiencing quite a bit of:McDonald’s and Burger King. The other day, as I was standing at a gas station I looked out to see a McDonald’s and Burger King on opposite...

    Burger King, Fast food, Fast food restaurant 1026  Words | 3  Pages

  • Burger King Case Study

    Background Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King,in Jacksonville, Florida. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands four times, with its third set of owners...

    Advertising, Burger King, Burger King advertising 1282  Words | 4  Pages

  • Comparison Mcdonalds and Burger King

    McDonalds and Burger King are two separate entities with a lot of differences, but the two have been competitors for decades. In order for one to know why the two have come to compete over the years, he or she must first understand the two entities and their entirety. This paper will analyze the differences of the corporate cultures of McDonalds and Burger King, Analyze the ways in which the two have benefitted from one another’s competition, and discuss the ways in which the companies will continue...

    Burger King, Company, Corporation 1079  Words | 3  Pages

  • Burger King Case

    Burger King Beefs Up Global Operation 1. By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King. To me the first preference will go to the countries that have good amount of Non-Vegetable consumption in it. As Burger King is known for its Non-Vegetable products e.g. Beef and Hamburger and other beef products. Which can be famous in all the countries whose...

    Brazil, Burger King, Fast food 888  Words | 3  Pages

  • Mcdonalds vs Burger King

    schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated...

    Burger King, Fast food, Fast food restaurant 1366  Words | 4  Pages

  • burger king

     Burger King: Promoting a Food Fight I. Introduction Today, Burger King Corporation, as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34,000 locations), McDonald's (31,000 locations) and Subway (28,400 locations), owned or franchised a total of 12,174 restaurants in 76 countries, of which 1,387 restaurants were BK Co.'s restaurants and 10,787 were owned by its franchisees. The two main successful factors of BK are market expansion by strong franchising...

    Advertising, Burger King, Fast food 3395  Words | 10  Pages

  • Mcdonals V.S Burger King

    1. When comparing McDonalds’ service to Burger King’s, the service at Burger King is faster. 2. Burger King is known to provide the customer with many choices and also to provide quicker service. 3. burger king uses a grill to cook their meat while mcdonalds just uses an industrial stove top, the meat is more greasy at mcdonalds 4. McDonald’s had over 21.6 billion dollars in revenue last year. Burger King had only about 10% of that with the sales totaling 2.06 billion dollars last year. 5. Comparing...

    Big Mac, Burger King, Fast food 706  Words | 3  Pages

  • Mcdonalds vs Burger King

    her choice to either eat at McDonald’s or Burger King. ‘At the time’, she really did not pay much attention to the menu prices or the nutritional value. Although McDonald’s and Burger King are two of the largest fast-food franchises in the world, they have dollar menus and different nutritional value. If she had a choice between the two popular fast-food restaurants which one would she choose? Basing her decision on the restaurants’ years of experience, what she could get on the dollar menu, and the...

    American sandwiches, Big Mac, Burger King 1101  Words | 3  Pages

  • China Buffet vs. Burger King

    China Buffet vs. Burger King Dirty Dining Today there are more and more reports of dirty dinning in so many fast food restaurants. Any time a person decides to eat out in any type of fast food restaurant they are taking a big risk, and stand a chance of getting sick from the food that they eat. All fast food restaurants have their own little dirty secrets. Some are clean whereas some are filthy and should be shut down. There are several shows on television today that show how nasty...

    Burger King, Cooking, Eating 1358  Words | 4  Pages

  • Burger King Scandal

    Management 461 May 21, 2013 BURGER KING® was founded in 1954 and is the second largest fast food hamburger chain in the world. They are known for their signature burger “The Whopper.” More than 11 million guests visit these restaurants around the world daily. BURGER KING® is known for serving high-quality, great-tasting, and affordable food. Their mission statement includes “A commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for...

    Burger King, Fast food, Hamburger 913  Words | 3  Pages

  • Burger King vs Scientific Management

    replace the old method. Second principle is to scientifically select, train and develop each worker rather than passively leaving them to train themselves (Internet centre of management and business administration, inc (2002-2007)). This means rather than leaving the worker to chose his own job and train themselves to their best abilities, instead, we could instruct them to their jobs. Third point was to cooperate with the workers to ensure that the scientifically developed methods are being followed...

    Burger King, Hamburger, Management 1152  Words | 4  Pages

  • McDonald's vs Burger King: Which is Healthier

    McDonald’s vs. Burger King: Which Menu Is Healthier? September 15, 2013 COM 155 The United States has the largest fast food industry in the world, and American fast food restaurants are in over 100 countries. That alone tells you that millions of consumers partake in fast food. By definition, fast food is food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast...

    Burger King, Fast food, Fast food restaurant 1660  Words | 5  Pages

  • Nurger King Project Including Pestel Analysis

    Global service economy project Burger King Table of content: 1. Introduction 2. Presentation of the company 3. PESTEL analysis of the company 4. Poters 5 forces analysis 5. Resources Introduction In this project we would like to look from the insight of the Burger King Company and analyse the main factors which affects the progress and development of the organisation, as well as its business future. To accomplish a clear look-up on...

    Burger King, Complementors, Environment 1857  Words | 6  Pages

  • burger king

    Background According to Burger King’s 2012 Annual Report, Burger King Worldwide, Inc. (Burger King) is a Delaware corporation formed on April 2, 2012 and the indirect parent of Burger King Corporation, a Florida corporation that franchises and operates fast food hamburger restaurants, principally under the Burger King brand. The company is the world’s second largest fast food hamburger restaurant (FFHR) based on total number of restaurants. As of December 31, 2012, Burger King owned or franchised a...

    Burger King, Fast casual restaurant, Fast food 876  Words | 3  Pages

  • Burger King Creative Brief

     Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov, 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers, which are sold through more than 12,512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s, losing its second place within...

    Burger King, Fast food, Fast food restaurant 841  Words | 4  Pages

  • Case Study: Burger King’s Whopper Sized Portions

    THE CASE Burger King is one of the leading fast-food companies in America, especially with what their name suggests – burgers. However, in the present day where there is a sudden “boom” in the choice of eating healthier food, a lot of the fast-food companies in America were pressured to change or modify their products in order to keep their customers. Surprisingly, Burger King refused to be part of the change and kept expanding their product line with more unhealthy but flavorful burgers and snacks...

    Burger King, Fast food, Hamburger 1427  Words | 5  Pages

  • ES Burger King

    Introduction 1. History of Burger king Burger King was first started in 1954, it was found by James McLamore and David Edgerton in Miami, Florida. It has become one of the popular fast food chains in the world. They offer variety choice of hamburgers, dessert and drinks on the menu. 2.1 Strategic purpose (Sources: Lecture slide week 4) 2.1.1 Vision The vision of Burger King is “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.” (Burger King home page, N.D) In...

    BK Veggie, Burger King, Fast food 1181  Words | 4  Pages

  • Mcdonald vs Burger King Compare and Contrast Essay

    McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence...

    Burger King, Difference, Fast food 687  Words | 3  Pages

  • Burger King Profile

    Burger King’s COMPANY PROFILE HISTORICAL BACKGROUND Burger King was founded in 1954 by James McLamore and David Edgerton in Miami, Florida. In 1967, the founders sold the company to the Pillsbury Company, taking it from a small privately held franchised chain to a subsidiary of a large food conglomerate. In December 2002, Burger King was acquired by private equity funds controlled by TPG Capital, Bain Capital Partners and Goldman Sachs & Co. It completed a successful initial public offering in...

    Bain Capital, Burger King, Fast food 893  Words | 3  Pages

  • Burger King

    environment mainly consist of political, legal, economic, social and technological factors. A firm should determine the external factors and segregate them into opportunities and threats. The opportunities are the options available for a firm to further strengthen its position in an industry only if a firm exploits each offered opportunity. On the other hand, threats are considered as negative factors for a firm which may harm its position in an industry however, impact of threat could be minimized...

    Burger King, Factor analysis, Fast food 330  Words | 2  Pages

  • Comparing Fast Food Giants Burger King and McDonald's

    Burger King Versus McDonald’s Fast Food Franchises have raised many questions or debates that have risen because of obesity issues and health concerns in our society to this day. This has led me to compare Burger King and McDonald’s. Comparison of these two companies to see exactly what they have to offer and the fact that people seem to look at all fast food the same. It is all bad for you and causing health issues. Burger King and McDonald’s are the top two fast food chains and are...

    Fast food, Fast food restaurant, Hamburger 1207  Words | 4  Pages

  • Burger King Case

      1. What are Burger King's communication objectives for it's target audience? Burger King’s target consumers already know about the product, and since the franchise is profitable, we can assume that the consumers also like it. Burger King’s communications objectives are to move its target consumers into at least the “Preference”, but preferably the “Conviction” stages of buying process. 2. With its focus on the "super fan", does BK risk alienating other customers? What are the implications...

    Burger King, Hamburger, Marketing 417  Words | 2  Pages

  • Burger King Corporate Social Responsibility

    government. It also helps the company in partnership and investment opportunities. On the other hand, CSR programme can enhance the company’s image in the consumers’ views. It would be very effective in a competitive market. And furthermore, CSR programme can improve the productivity and reduce the producing cost for the company. For these reasons, all kinds of business have began to focus on their CSR programme as responding to the sociality concerns in various ways. Burger King Corporation (BKC)...

    Burger King, Corporate social responsibility, Fast food 1417  Words | 3  Pages

  • Burger King: Promoting a Food Fight

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