Preview

Burger King

Powerful Essays
Open Document
Open Document
1905 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Burger King
Since the 1950's, Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and, eventually, the world. Burger King, also known by the initials B.K., has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth.

The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King restaurants to Pillsbury. Today, Burger King has over 12,000 restaurants in 76 countries.
Burger King is most famous for its signature hamburger, the Whopper, first introduced in 1957. Variations of the Whopper are featured on Burger King's menu, like the Whopper Junior and the Angry Whopper. All of Burger King's burgers are flame-broiled, giving them a distinct taste. Other Burger King products include chicken sandwiches, chicken strips, french fries and breakfast items. Burger King menus around the globe are often localized to cater to the customers of the region in which they are serving, such as the "Aussie Burger" in Australian locations and pork-free menus in countries with a large Islamic population.
A Natural Physical Environment
Burger King Depends on the availability of Chicken from its suppliers which are assured to have cared by fresh feeds and natural environment.
B Societal Environment
The general Environmental forces affecting burger king are as follows;

Economical factors:
These factors include taxation changes, economic growth, interest rate and exchange rates. If any of these factors change may have major impacts on organisations and organisations have to respond to these changes in order to stay in

You May Also Find These Documents Helpful

  • Good Essays

    Burger King is the second largest fast food hamburger restaurant in the world. The company mainly competes against market leading Mc Donald's restaurant and also Wendy's rastaurant.…

    • 562 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mcdonals V.S Burger King

    • 706 Words
    • 3 Pages

    2. Burger King is known to provide the customer with many choices and also to provide quicker service.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Now even though they both seem to be basically the same, there are differences within these two franchises. One way that they are different is in the way they prepare and process their foods. At Burger King, they use a process where there is no human intervention while cooking their burgers.…

    • 1207 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    Mcdonald’s

    • 2985 Words
    • 12 Pages

    Wendy’s is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. As of March 2010, Wendy’s was the world’s third largest hamburger fast food chain with approximately 6,650 locations, following McDonald’s 31,000+ locations and Burger King for the first time in the company’s history. Wendy’s menu consists primarily of hamburgers, chicken sandwiches, French fries and beverages, including the Frosty, a form of soft serve ice cream mixed with frozen starches. Before late 2011 and as of late 2012, the company no longer has a signature sandwich, such as the Big Mac or the Whopper. Instead, the square burger patties are their signature items. In the industry of fast food, while Wendy’s provides almost the…

    • 2985 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Burger King is a big business. They provide serves to customers in approximately 12,000 locations covering all 50 states and 73 countries worldwide. Most of their restaurants are independently owned and operated by franchisees (About the Burger King Corporation).…

    • 912 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Mcdonalds vs. Burger King

    • 592 Words
    • 3 Pages

    Another differences between McDonald’s and Burger King is the way they cook there food, in McDonald’s the hamburger patties are cooked on a flat top grill. The grill has a timer to let the employees know to flip the patties and to remove the hamburger patties. Burger King makes their hamburger patties in a boiler. The patties are placed on a belt and go through the broiler. There are no timers, flipping or taking off the patties over a hot greasy gas flat top. Therefore the hamburgers are cooked different which give the patties a different taste.…

    • 592 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami, then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida, with its first commercial on TV in 1958, when the television was in excellent popularity. With the product known by almost everyone, McLamore and Edgerton realize that franchising also would help them to expand their company, the franchising time starts ad 1950 because of the great possibility of expand with low inversion, and Burger King Starts expanding because of this.…

    • 1451 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Burger King have dividing their market into demographic factors, geographic factors, psychographic factors and behavioral factors. As geographic factors, Burger King are dividing the customer by region , they located in USA since 1954.On June 30, 2004, Burger King had 7,976 store all around in USA, the local people can just came by their neighborhood to enjoy their meal. As demographic factors, they dividing the customer by young male, kids and family. Burger King Start to use a logo which is a man sitting on a hamburger and holding a soft drink to represent their company in 1955.In 1960, Burger King transformed their logo from a man into an animated cartoon character that a kid wearing a crown in their television advertisements, introducing children to BURGER KING with the famous slogan, "BURGER KING®, Where Kids Are King!" In order to take the kids as potential customer, Burger King had to including…

    • 1076 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011, Burger King operates restaurants in 12,300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King , 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact, no other fast food provider flame broils their burgers. In addition, Burger King allows and encourages consumers to customize the unique flame-broiled burgers with options to their liking. This creates a win-win situation for both Burger King and the consumer. Burger King has the benefit of offering a different product and the consumer benefits by having numerous burger options. Although Burger King has expanded its menu selections, they have remained true to their original flame-broiled burgers. This product gives them an advantage over other fast food chains. Facing intense competition and limited growth opportunities domestically, Burger King hopes strengthen their competitive stance through international expansion.…

    • 2112 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Burger King Profile

    • 893 Words
    • 4 Pages

    Burger King is the world's second largest fast food hamburger restaurant chain in terms of the total number of restaurants and system-wide sales. BK restaurants feature flame-broiled hamburgers, chicken and other specialty sandwiches, French fries, soft drinks and other affordably-priced food items.…

    • 893 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Burger King History

    • 1476 Words
    • 6 Pages

    The WHOPPER® sandwich was introduced in 1957 and quickly became one of the best-known sandwiches in the world.…

    • 1476 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Burger King 9 -681-045

    • 5944 Words
    • 36 Pages

    T he first Burger King restaurant in M iami in t he mid-1950s featu red a w alk-up w indow, a…

    • 5944 Words
    • 36 Pages
    Good Essays
  • Powerful Essays

    dmamm

    • 3330 Words
    • 14 Pages

    3. Economic factors : include the rate of economic growth, interest rates , inflation , energy prices , exchange rates and levels of employment .…

    • 3330 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    burger king

    • 3395 Words
    • 14 Pages

    2) Brand recognition: Burger King’s slogan “have it your way”, the whopper sandwich and most recently enhanced by its mascot know as “the king” make it boast…

    • 3395 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    ES Burger King

    • 1181 Words
    • 4 Pages

    Burger King was first started in 1954, it was found by James McLamore and David Edgerton in Miami, Florida. It has become one of the popular fast food chains in the world. They offer variety choice of hamburgers, dessert and drinks on the menu.…

    • 1181 Words
    • 4 Pages
    Good Essays

Related Topics