ON THE REACH OF SMS MARKETING AMONG PUBLIC ABSTRACT The project title “A study on the reach of SMS marketing among public” conducted in YAMEE CLUSTER LTD aims to find out the general opinion on the promotion message received in mobile phones. The main objective of the study is to determine the reach of SMS marketing on the public and the secondary objectives is to analyze the way to improve the SMS marketing‚ to bring out the preferences of the customers about SMS Marketing‚ to find
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CONSUMER BEHAVIOUR AND ITS BUYING PROCESSES ON Mobile Phones SUBMITTED BY:- SUMEDHA .K. NARVEKAR 351 BACHELOR OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:- FACULTY GUIDE:- MS. VANESSA FURTADO FACULTY‚
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Mobile phones are used for a variety of purposes‚ including keeping in touch with family members‚ conducting business‚ and having access to a telephone in the event of an emergency. Some people carry more than one cell phone for different purposes‚ such as for business and personal use. Multiple SIM cards may also be used to take advantage of the benefits of different calling plans—a particular plan might provide cheaper local calls‚ long-distance calls‚ international calls‚ or roaming. The mobile
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USE OF MOBILE PHONES FOR WHO UNDER AGE 18 -You can keep in contact with your friends and family! -With a camera phone‚ you can capture memories! -You can use it for emergencies when you have no money or in need of help! -It’s easy to keep! -You can connect to the Internet! -You can check your emails! -It can be used worldwide! Gossip is not a trivial pastime: it is essential to human social‚ psychological and even physical well-being. Mobile gossip is good for us Gossip is the human equivalent
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CSR PRACTICES OF INDIAN FIRMS In order to have some insight into the various practices and initiatives taken by the corporates some leading Indian firms were selected which are Hindustan Unilever Ltd‚ ACC Ltd‚ Ashok Leyland Ltd.‚ Apollo hospitals Enterprise Ltd.‚ DLF ltd.‚ Ultratech Cement‚ Pepsi Co. India. HINDUSTAN UNILIVER LTD. Hindustan Uniliver Ltd. 4 is the India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. With over 35 brands spanning 20 distinct
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Academic writing 101 11 spetember 2014 Mobile marketing trends in India Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The marketing concept is a philosophy. It makes the customer‚ and the satisfaction of his or her needs‚ the focal point of all business activities. It is driven by senior managers‚ passionate about delighting their customers. Marketing is a main element for the successful
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consumer satisfaction with mobile industry Minor Project Report Submitted in partial fulfillment of the requirement for the award of the Post Graduate Diploma in Management 2011-2013 Submitted By: ROHAN AGARWAL Enrolment No.: Under the Guidance of MS. MEGHA JAIN Faculty‚ DSPSR Delhi School of Professional Studies and Research (Approved by AICTE‚ Ministry of HRD‚ Govt. of India‚ New Delhi‚ India) Certificate This is to certify that the project
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The Viability of Mobile Applications as a Marketing Tool Introduction and Definition Mobile applications are software that run on Smartphones with the purpose of adding value to consumers smartphones‚ by increasing their phones functionality. Traditionally mobile applications were distributed with the intensions of acquiring direct revenue from either incorporating advertisements on the applications through the use of banners‚ or charging a download fee. In recent years the viability for apps to
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Project On Perceptions of a people at the time of purchasing a Mobile Submitted To: Submitted By: Prof. Kunal Mankodi A-04 Sandip Chauhan A-44 Vimal Prajapati A-46 Jaykrishnan Sengundar A-62 Ujjaval Vaidya 1|P age Table of Content ACKNOWLEDGEMENT............................................................................................................. 3 OBJECTIVES OF THE RESEARCH .......................................................................................
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MARKETING AND CONSUMER PSYCHOLOGY INTRODUCTION Consumers referred to all those individuals who buy products and services either for themselves or on behalf of their households. They can be either users of products or services‚ or responsible for the welfare and wellbeing of those who use them. Consumers buy products or services in order to meet the physical demands of life‚ apart from using‚ purchases to indicate their roles in the society‚ to express their personalities‚ communicate their attitudes
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