CSR PRACTICES OF INDIAN FIRMS
In order to have some insight into the various practices and initiatives taken by the corporates some leading Indian firms were selected which are Hindustan Unilever Ltd, ACC Ltd, Ashok Leyland Ltd., Apollo hospitals Enterprise Ltd., DLF ltd., Ultratech Cement, Pepsi Co. India. HINDUSTAN UNILIVER LTD.
Hindustan Uniliver Ltd. 4 is the India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. The company has turnover of Rs.19, 400 crores (for the 12 month period – April 1, 2010 to March 31, 2011). CSR activities:
HUL's CSR activities include Water Conservation and Harvesting project which has two major objectives: a. to reduce water consumption in its own operations and regenerate sub-soil water tables at its own sites b. help adjacent villages to implement appropriate models of watershed development. HUL has started various programs like SHAKTI-(Changing Lives in Rural India) which seeks to empower underprivileged rural women by providing income-generating opportunities, health and hygiene education; Health & Hygiene Education-Lifebuoy Swastya Chetna (LBSC) which was initiated in2002 in media dark villages (in UP, MP, Bihar, West Bengal, Maharashtra, Orissa) with the objective of spreading awareness about the importance of washing hands with soap. The need for such a campaign was to reduce diarrheal deaths; Economic Empowerment of Women-Aims at economic empowerment of women across India. It specifically targets women from low-income groups in rural as well as urban India. HUL has also taken up various initiatives like the Happy Homes initiative in which HUL supports special education and rehabilitation of children with challenges, Asha Daan- initiative started in 1976 which supported Mother Teresa and the Missionaries of Charity to set up Asha Daan, a home in Mumbai for abandoned, challenged children, and the destitute; Day care centers Ankur(1993), Kappagam(1998), Anbagam(2003) are the day care centers in south India which take care of challenged children. ACC LTD.
ACC Ltd. 5 established in 1936, is India’s foremost manufacturer of cement and ready mix concrete with a countrywide network of factories and marketing offices. It is among the first companies in India to include commitment to environment protection as a corporate objective. ACC has won several prizes and accolades for environment friendly measures taken at its plants and mines. CSR activities:
ACC ltd. has put in place a new organizational structure for CSR and has inducted experienced and trained professionals to coordinate its CSR work at regional and plant levels. The various programs and initiatives taken up by ACC are: Community Development- The Company’s started its community development initiative in 1940's in a village on the outskirts of Mumbai while the first formal Village Welfare Scheme was launched in 1952. Community development activities revolve around the under-privileged community that lives in the immediate vicinity of ACC Ltd.’s cement plants and is thus more dependent on them; Sharing of amenities and facilities- This includes sharing education and medical facilities, sports and recreation. Wherever possible they also share access to Bore Wells, drinking water and the usage of colony roads; Education- is imparted to children from rural areas who do not have access to any medium of information or education; Medical assistance-It provides various forms of medical assistance to those living in surrounding villages; Support to national health initiatives-ACC has come out to provide support to state and national health initiatives such as the eradication of malaria, dengue fever and the dreaded HIV;...
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