CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely‚ CSR encompasses the extent to which companies should promote human rights‚ democracy‚ community improvement and sustainable development objectives throughout the world. The main purpose of this article is to present the growing importance
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Corporate Social Responsibility (CSR) is defined as “situations where the firm goes beyond compliance and engages in ‘actions that appear to further some social good‚ beyond the interests of the firm and that which is required by law’.” (McWilliams‚ 2006) This cultural ideology includes less environmentally harmful manufacturing processes‚ recycling programs‚ products with environmentally-friendly technologies‚ employee empowerment regarding socially responsible practices‚ and active involvement
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Corporate social responsibility Social accounting‚ auditing‚ and reporting For a business to take responsibility for its actions‚ that business must be fully accountable. Social accounting‚ a concept describing the communication of social and environmental effects of a company’s economic actions to particular interest groups within society and to society at large‚ is thus an important element of CSR.[16] Social accounting emphasizes the notion of corporate accountability. D. Crowther defines social
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Wei Wang Mo Li Yinghan Tse Lai Sze Q2. 1. What are the main ethical issues for Professor Ballistico? Ethics is concerned with the study of morality and the application of reason to elucidate specific rules and principles that determine right and wrong for any given situation. Some of the controversy regarding business ethics is no doubt due to different understandings of what constitutions morality or ethics in the first place. In this case‚ Ballistico is a professor who is conducting a research
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was to have a setting of Italian elegance‚ a personal treat and a social gathering spot.(Keller & Kotler‚2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller‚2012). Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities ‚ the environment and in its ethical
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throughout its internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations
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theories of Corporate Social Responsibility that have flourished. These theories have help corporations to understand the importance of Corporate Social Responsibility. Other theories have provided an explanation of beneficial or damaging effects. Most importantly‚ each theory provides a different perspective on applying corporate social responsibility. Overall‚ corporations need to understand how both theories‚ Systems Theory and The Triple Bottom Line theory‚ relate to Corporate Social Responsibility
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aaron chatterji & siona listokin Corporate Social Irresponsibility Progressives need to end their fixation with corporate social responsibility—and focus on reform that actually works. fter years spent fruitlessly attempting to organize Wal-Mart‚ unions and other liberal activist groups have taken a new tack: a public campaign to force the Bentonville behemoth to become more socially responsible. In 2005‚ Andrew Stern‚ the president of the Service Employees International Union (SEIU)‚ created
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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