Corporate Social Responsibility
The growing Importance of CSR in Pakistan. By Mushtaque Ali Jariko, PH.D student, Aalborg University, Denmark.
ABSTRACT:
The role of business in society has been debated in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely, CSR encompasses the extent to which companies should promote human rights, democracy, community improvement and sustainable development objectives throughout the world.
The main purpose of this article is to present the growing importance of CSR in Pakistan and also present the trends of good results of CSR practices.
We deeply understand that companies depend on societies and societies they depend on companies. With increasing and widespread commitment of corporate resources to CSR, attention is now shifting to the strategic formulation, implementation, and measurement of the market returns to CSR initiatives. But still a concern to companies is whether their focus on “doing good,” will Provide positive returns to their CSR actions.
Keywords: CSR, The role of Business, Business and society
INTRODUCTION.
Nevertheless, Pakistan offers a wide range of tangible opportunities for responsible businesses seeking to make a difference in the lives of ordinary people through CSR initiatives and programs. The unequal distribution of wealth and lack of employment opportunities in and outside major urban centers are taking their toll and choking Pakistani cities. This is increasing pressure on the healthcare, education and sanitation facilities in big cities, creating pollution and seriously challenging the sustainability of resources. Pakistan is the world’s sixth most populous country and more than 70 per cent of its 180 million people live in the rural areas. Development of infrastructure and community improvement programs in small
ABSTRACT:
The role of business in society has been debated in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely, CSR encompasses the extent to which companies should promote human rights, democracy, community improvement and sustainable development objectives throughout the world.
The main purpose of this article is to present the growing importance of CSR in Pakistan and also present the trends of good results of CSR practices.
We deeply understand that companies depend on societies and societies they depend on companies. With increasing and widespread commitment of corporate resources to CSR, attention is now shifting to the strategic formulation, implementation, and measurement of the market returns to CSR initiatives. But still a concern to companies is whether their focus on “doing good,” will Provide positive returns to their CSR actions.
Keywords: CSR, The role of Business, Business and society
INTRODUCTION.
Nevertheless, Pakistan offers a wide range of tangible opportunities for responsible businesses seeking to make a difference in the lives of ordinary people through CSR initiatives and programs. The unequal distribution of wealth and lack of employment opportunities in and outside major urban centers are taking their toll and choking Pakistani cities. This is increasing pressure on the healthcare, education and sanitation facilities in big cities, creating pollution and seriously challenging the sustainability of resources. Pakistan is the world’s sixth most populous country and more than 70 per cent of its 180 million people live in the rural areas. Development of infrastructure and community improvement programs in small
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