How Companies Engage in Corporate Social Responsibility

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RESEARCH PROPOSAL

HRM030
Student Name: Bosky Goel
Student Id: 11414545
Supervisor: Mr. Kevin Lamb
Dated: 3rd October 2011

1. What is the general area that you are interested in?

Corporate Responsibility (CR) has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity, according to a new survey by the Economist Intelligence Unit, in cooperation with Oracle Corporation. The growing emphasis on corporate responsibility is affecting the relationship between companies and their various stakeholders, such as investors, customers, vendors, suppliers, employees, communities and government.

HR has a key role in making CSR work. CSR without HR runs the risk of being dismissed as PR or shallow ‘window-dressing’. And CSR is an opportunity for HR to demonstrate a strategic focus and act as a business partner.

HR is also responsible for the key systems and processes underpinning effective delivery. Through HR, CSR can be given credibility and aligned with how business run. CSR could be integrated into processes such as the employer brand, recruitment, appraisal, retention, motivation, reward, internal communications, diversity, coaching and training. I would like to analyse how CSR practices and strategies plays vital role for business survival or it is simply a marketing wheeze designed to put a positive gloss on their operations.

2. What is your 'working' project title? (This is likely to change as the dissertation evolves but you should be able to define a working title for the present).

How CSR practices and strategies improves financial performance of the organisation in India.

3. What are the aims and objectives of the Dissertation?

3.1 To determine the growth of business in terms of financial aspect by incorporating CSR practices and strategies in the organisation. “How CSR applies and their correlation with financial performance”

3.2 To find CSR practices are really concerned about society and environment or are they just followed to out beat the competition and enhance their brand. “ Why companies engage in CSR”

3.3 To what extent CSR practices helps organisation in recruitment, retention and motivation of employees.

4. What specific research questions or hypotheses do you intend to examine?

4.1 To determine the growth of business in terms of financial aspect by incorporating CSR practices and strategies in the organisation.

4.2 To find CSR practices are really concerned about society and environment or are they just followed to out beat the competition and enhance their brand.

4.3 To what extent CSR practices helps organisation in recruitment, retention and motivation of employees.

5. List the names of any organisations from which you will seek collaboration and/or co-operation.

I will seek collaboration of four companies in India to determine their approach towards CSR and improvement in their financial growth by incorporating CSR . The companies are ‘Abhishek industries Ltd, Ludhiana, ITC Ltd, Gurgaon, HCL Ltd, Noida, RBS, Gurgaon and Raymond India Ltd, Bombay.

6. Specify the sources of primary and secondary data and the sampling frame for gathering the data and information that you intend to use. (These may be documentary sources such as economic & financial data and/or a particular group of people that you intend to sample).

6.1 Primary Data Sources: It involves gathering unpublished or firsthand information. I intend to collect this information from the customers. I would prepare questionnaires and try to gather information from different group of people to get a clear understanding on the topic. Apart from this I will interview few Managers in India and UK and try to understand their point on CSR.

6.2 Secondary Data Sources: It includes already available and published materials for further research and study. I will be accessing journals, research papers available on this topic. I would...
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