it protects companies against the influences of climate change and helps the organization become more energy-efficient. In 2009‚ Maybank was the first and only Malaysian financial institution whose takes part in the Carbon Disclosure Project (CDP)’s questionnaire. Also‚ to contribute a better corporation’s global effort Maybank had take part in CDP for the past three years to decrease GHG emissions. In 2011‚ Maybank completed the CDP questionnaire. Maybank has applied a selection of actions to
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10/3/2012 Corporate Social Responsibility Introduction: A Stakeholder’s Perspective Perspective Recent Business Incidents for Deliberation – 1 • Toyota: http://www.youtube.com/watch?v=qNm-h9FbJg&feature=channel • The Octopus: http://www.youtube.com/watch?v=o30eVK1C1C0 • Cafe de coral: http://www.chinadaily.com.cn/hkedition/201011/04/content_11499922.htm • Minimum Wages ▫ http://www.youtube.com/watch?v=Wnwck09iBdU&feature=fvsr • Cafe de Coral ▫ http://www.youtube.com/watch?v=BG47rvQVP0A&feature=fvsr
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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Introduction (Corporate Social Responsibility and the impact it has on society at a global level is studied (discussed/investigated) as we look at whether current regulations are sufficient or mandatory regulations are required in order to sustain our environment in the future.) Since the 1990’s there has been an increasing trend for companies to provide information regarding the environmental implications of their operations (Gozali et al.‚ 2002). This has arisen due to the increasing importance
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2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite brands‚ are doing? Do consumers
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Chapter 1: Corporate Social Responsibility (CSR) • Definition o How the action and conduct of corporation affect society. Corporate have the duty to improve and protect society through the business. • Four Different Perspective o Economic Responsibility: Maximize profits. Fair pricing and quality products. Stakeholders in Corporation: Shareholders. Employee. Upper Management. Customer/Consumer. Vendors/Supplier. The key is to be able to balance and decide which
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CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF ACCOUNTANCY STA. MESA‚ MANILA CORPORATE SOCIAL RESPONSIBILITY AND GOOD GOVERNANCE NORTHERN CEMENT CORPORATION Group 5 Bergonia‚ Noel A. Labiste‚ Janet T. Manarang‚ Shalla Marie C. Maestrecampo‚ Diana A. Miguel‚ Sherelyn A. Mora‚ Angelina G. Rance‚ Sarah Jane M. BSA H 3-2D PROF. GLORIA TOLENTINO-BAYSA PUP‚ CoA INTRODUCTION One of the important components in constructing a house is cement. It binds the materials to build houses
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Corporate Social Responsibility Q1. Discuss the CSR Practices of any one organization of your choice. A: The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts‚ used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the
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Corporate social responsibility – Milton Friedman versus Charles Handy Corporate social responsibility has been a controversy topic for many economists. Some think that a corporate does not have any social responsibility while others believe a corporate does have some social responsibility as it exists in the society and is using the resources of the society. Milton Friedman and Charles Handy are the two typical representatives for these two contrast ideas which are reflected through the two famous
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