Industry Study The company that we have visited is the Pepsi Cola Product Philippines Inc Davao Plant‚ in order for us to identify impacts of one of the big corporations here in Philippines. This will enable us to harness our skill in identifying impacts and providing measures. This study will enable us to learn something which will help us on the future as marketers and on the business fields. Pepsi Philippines became a Filipino corporation in 1985 when the Pepsi-Cola Distributors of the Philippines
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UBTM1013 PRINCIPLES OF MARKETING MIDTERM EXAMINATION 02nd MARCH‚ 2013 9:30AM to 11:30AM (2 Hours) SEATING ARRANGEMENT VENUE: IDK 3 SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 NAME ADEL BOO SEOW WEI ADRIAN LIM THUAN ERN ANG HUA YIK ANG WAN ER ANG ZHI YI BEH TZE XIN BENJAMIN CHEAH BO HUANG BENT LIM SHEE HOU BOH SEOK YUN BOO JESEN CATHERINE JANE ROSS CHAI JIA LENG CHAN KAR NANG CHAN MEI GEE CHAN YAN CHEN CHEAH CHEE LEONG CHEAH KAH YIN CHEAH SHIAU
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What is Marketing? What is marketing? If you were to have asked me that question before I started this class‚ I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven marketing strategy
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Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their product is going to reach
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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HISTORY Italian executive Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men’s ’power suits’ appeared frequently on the television series Miami Vice.Designer. Born on July 11‚ 1934‚ in Piacenza‚ Italy. With his body-conscious yet understated clothing‚ Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s‚ and
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importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part‚ it will demonstrate a specific case‚ Mary Kay‚ which has successfully implemented internal marketing. It shall first briefly introduce fuzzy sets and related concepts. The concept of internal marketing originally emerged from the services marketing literature (Berry
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Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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