Wal-Mart Marketing Bradley Shelburg BUS620 (NAC1202A) Prof. David Kalicharan January 30‚ 2012 Wal-mart Marketing “Wal-Mart Stores Inc‚ the world’s largest retailer‚ wants to be your local neighborhood store” (Kumar‚ 2011). Wal-Mart has launched “My Local Wal-Mart” pages on Facebook for more than three thousand five hundred of its stores. This is one of many current marketing strategies that Wal-Mart currently has in place. This strategy is both a generic and segmented marketing
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1. What are some of Wal-Mart’s FSAs? To what extent are these FSAs location-bound or internationally transferable? Some of the FSAs of Wal-Mart are its ‘every day low price’ (EDLP) philosophy and its so-called ‘exceptional service’. The EDLP and the service seem to be internationally transferable FSAs‚ because they can be copied to other countries. The EDLP is based on efficient distribution systems‚ very innovative technology‚ low prices negotiated with suppliers and efficient processes with suppliers
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Wal-Mart Case Wal-World? Strategic Planning Individual Assignment Table of Contents Introduction .3 “Wal-Mart takes on the world” Case overview 4 1. International expansion as a critical part of Wal-Mart’s strategy 5 2. Success in Canada and Latin America and why not Europe? 5 3. How could the company ensure success in China and India? 6 4. Transferring Wal-Mart’s business practices and culture internationally 6 5. Can American success leverage International success? 6 6. Early
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Competing with Wal-Mart The discounting giant‚ Wal-Mart‚ ranks high in worldwide retail sales which often makes it difficult for small retailers to compete. Wal-Mart’s everyday low prices‚ efficient IT infrastructure‚ and distribution efficiencies give the retail giant an edge over other retailers. However‚ other businesses can still be successful with the proper strategies. As a smaller retailer of bicycles and bicycle repairs‚ Atlanta Cycling‚ can have leg up on Wal-Mart by offering specialty
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1. Introduction Wal-Mart Wal-Mart was founded by Sam Walton on 1962 and it is the largest retailer in the world. The company has three major operations which are Wal-Mart Stores U.S.‚ Sam ’s Club‚ and Wal-Mart International. On 2007‚ Wal-Mart used this new slogan” Save Money Live Better”. However‚ there are some critics about their employee life. Wal-Mart exploits their employee’s salary for setting low price to customer. They resisted their worker to build union organization because they tried
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South of the Border. (Cover Story). Discount Merchandiser‚ 34‚ (9)‚ p64. Bianco‚ A.‚ Zellner‚ W. (2003). Is Walmart Too Powerful? BusinessWeek‚ (3852)‚ p100. Biddle‚ R. (2004‚ Mar. 28). Walmart:Bully or Benefactor? Megachain an Economic Godsend in Many Areas Daily News‚ pV1. Financial Report. (2003). Retrieved May 12‚ 2004 from http://financeyahoo.com Gilman‚ H Groeber‚ J. (2002). A New Frontier. National Real Estate Investor‚ 44‚ (11)‚ Income Statement Jones‚ T.Y. (1998). The biggest of the big
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Assessment of Wal-Mart valuation using different methods To test the assumption of a discount rate of 7% as given in the outline of the case‚ we calculated the required rate of return for the Wal-Mart stock using CAPM . Using rWalMart = Rf + βWalMart [E(RM) – RF]‚ we find the required rate of return to be 7.01% and in line with the information given in the case outline. Perpetual dividend growth model: The standard method of calculating a stock price using the perpetual dividend growth
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Wal-Mart is the world’s largest retailer‚ but controversy surrounds their operating practices (Ferrell‚ Fraedrich‚ & Ferrell‚ 2013). The company known for significant sales profits‚ a large employee base‚ and the everyday low price provided to consumers is clouded by the pressure applied to suppliers requiring continuous reduction in pricing (Smith & Young‚ 2004). The small startup company that has grown to a multitude of stores across several countries does have some positive impact‚ but is it overshadowed
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Choice: Diversity: Past‚ Present and Future Diversity: What Does It Mean to You? Introduction Globalization and the multinational corporation are becoming commonplace. Most countries have a multicultural makeup based on demographics. Organizations are facing a rapidly changing workforce composition as they attempt to standardize implementations of cross-border businesses. In order to obtain a competitive advantage‚ organizations need to deal with
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US based Wal-Mart ranked first in the global Fortune 500 list in the financial year 2001-02 earning revenues of $219.81 billion. Wal-Mart is one of the largest retailing companies in the world. The company has grown larger then than its competitors‚ such as Target‚ Sears‚ K-Mart‚ and many more. Now‚ Wal-Mart operate more than 3‚500 discount stores‚ Sam’s Clubs and supercenters in the US and more than 1‚170 stores in all major countries across the world. So‚ one has to wonder‚ how do Wal-Mart’s supply
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