Wal-Mart Internationalization

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Table of Contents

INTRODUCTION2

COMPANY HISTORY AND BACKGROUND4

Organizational Culture5

International Penetration6

INDUSTRY DESCRIPTION9

Industry Analysis9

Table 1: TED Spread (2005-2010)11

Table 2: VIX (2005-2010)12

Table 3: FCI (2005-2010)12

Size of the U.S. Retail Market13

Table 4: S&P Retail Index (2005-2010)14

Table 5: U.S. Retail Sales (2005-2010)14

Structure of the U.S. Retail Market15

Table 6: U.S. Retail Sales 200716

Table 7: U.S. Retail Sales 200817

Table 8: Consumer Confidence Index18

Potential Growth18

Table 9: PERSONAL SAVING RATE19

Graph 10: U.S. Real Consumption and Income Growth 1933-200920

Table 11: Sales Growth and Profitability by region/country 200822

Walmart’s Performance in the Context of Global, U.S. and Industry Trends23

Table 12: Walmart’s Revenue 2005-2009 in $m23

Table 13: Real GDP Developed World25

Walmart & its competitors26

Walmart International - Overview26

International Sales27

Competition within United States30

Walmart Stock compared to Target Corp., Costco & Kroger over the last 5 years31

Walmart – Global competition33

Global Presence of Walmart Vs its Competitors34

Product-Offering of Walmart Vs. Its global competitors35

COMPANY DESCRIPTION36

Financial36

Sales:39

Operating Income:40

Return on Equity (ROE):41

Earnings per share:42

Key Financial Highlights of Walmart from 2004 to 200843

Personal and Human Resources43

Several measures were taken to increase the productivity of the employees.44

Current Human Resources (HR) policies of WM44

Criticism of the HR policies of Walmart45

Operations45

CONCLUSION OR LOOKING INTO THE FUTURE47

PART 249

An outline of major problems or issues the organization is facing or will face during the strategic period49

Mission and Vision53

environmental threats and opportunities profile & strategic advantage profile54

Strategic Advantage Profile57

Strategic Objectives61

U.S. Market/Competitors:64

International Market/Competitors:65

Product65

Customers66

Other long term objectives66

Strategic alternatives69

a. Aggressive Growth Strategy69

b. Mixed Strategy72

c. NEUTRAL STRATEGY74

CRITERIA’S for evaluation of the strategies75

Choice (best alternative)79

Guidelines and recommendations for the implementation and the evaluation techniques80

BIBLIOGRAPHY88

INTRODUCTION

The world economy has undergone a radical transformation in the last two decades. Geographical and cultural distances have shrunk significantly with the advent of airplanes, fax machines, global computers, and world televisions satellite broadcasting and most important the internet. These advances have allowed business corporations to widen substantially both their markets and their supplier sources.

In the business world today, people refer to Globalization. Globalization is about worldwide economic activity - about open markets, competition and the free flow of goods, services, capital and knowledge. It has made the world economy more efficient. As global companies enter local markets, local companies enter global ones. The resulting competition increases product quality, widens the range of available goods, and keeps prices low. Consumers everywhere are the big winners from the globalization process. Globalization actually creates more diversity, not less. While it expanded into international markets, making products and services universally available, it also increased consumer choice.

The good news is that the globalization means a much larger market for goods and services. The bad news is that these companies now face a greater number of competitors. Environmental deterioration presents many...
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