Unit 9- Creative product promotion. Assignment 1 P1 Successful businesses will always use elements of the “promotional mix” in order to assist the sales of a product. This could be: Advertising‚ Publicity‚ Public relations‚ Sales promotions‚ Direct Marketing‚ Personal selling‚ Sponsorship‚ Product placement‚ Celebrity Endorsement and Exhibitions. If a business takes into consideration the AIDA principles alongside the promotional mix then they could be looking at a potentially very successful
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both the food and non-food parts of the business. So I will be describing the recruitment documentation used Tesco (P1); describing the main employability‚ personal and communication skills required when applying for a specific job role (P2); describing the main physical and technological resources required in the operation of Tesco (P3) and explaining how the management of human‚ physical and technological resources can improve the performance of the business organisation. 2.0 Procedure: In order
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Unit 203 Unit 203- work in a business environment 1.1 describe what is meant by diversity and why it should be valued Diversity can be differences in race‚ heritage‚ customs‚ belief systems‚ physical appearance‚ mental capabilities; etc Diversity should be respected and valued because nobody is completely the same as anyone else‚ even within the categories above. People tend to reject what is different. We must value our diversity in order to work together. 1.2 describe how to treat
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dream and helping people achieve it.” Rahul Khosla‚ Managing Director of the Rs 10‚000 crore Max India Group‚ a diversified business conglomerate‚ is leading a transformational phase in the company across several important dimensions of performance‚ quality and growth. Recently interviewed by Hindustan Times on leadership‚ Rahul‚ among many things‚ had this to say: What is a good leader? Of the many traits that define good leaders‚ I choose three: vision‚ it defines the overall purpose of the
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Introduction A Strategic Business Unit (SBU) is when a unit comprises one or more products having a common market base whose manager has complete responsibility for integrating all function in to a strategy against an identifiable competitor. An SBU is composed of a product or product lines having identifiable independence from other products or product lines in term of competition‚ prices‚ substitutability of product‚ style/quality‚ and impact of product withdrawal. (Kendrick‚ 2009) Sometimes
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European type jaw crusher in mine materials is commonly used for primary crushing or secondary crushing. Euro jaw crusher is advanced stone crushing equipment researched by hong heavy industry. The device adopts the most advanced international crushing technology and manufacturing level‚ which is the first choice for crushing hardness and strong abrasive materials. Highway‚ railway‚ airport pavement and other projects all give priority to basalt and other hard rocks‚ the specifications are around
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Marketing Techniques P1 & M1 1. Examine the marketing techniques below‚ explain how each of the businesses utilise these marketing techniques to market their products (look at news articles for both businesses) |Marketing Techniques |Business1:Coca-Cola |Business2:Mc Donald’s | | | | | |Growth Strategies
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see us. We learn a great deal from the feedback of others‚ and from past failures and mistakes. 1.3 Describe ways of evaluating your own work. I will look at things like‚ what part of my day to day job takes the most time‚ and what actions can be taken to do it in less time‚ I will look at the best part of the job that I am doing‚ and also look at areas where improvements are needed. I will speak to more experienced people regarding this‚ and take proper advise and guidance. I will agree and develop
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1. Analyzing the Business Decision or Problem: Cluster has been known to offer many benefits to its incumbents such as improving their reputation as well as being able to utilize the large and highly skilled pool of labor and customers. Geographical clustering especially is a major characteristic of industrial development and innovation (Krugman‚ 1991). Research Objective: Analyze the decision that Dr Kuah‚ CEO of Royal Bank of Scotland need to consider on relocating the headquarters from
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Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration‚ Product Development‚ Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: • Maintain or increase the market share of current products – this can be achieved
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