Strategic Business Unit

Topics: Pickup truck, Four-wheel drive, General Motors Pages: 3 (897 words) Published: October 23, 2012
A Strategic Business Unit (SBU) is when a unit comprises one or more products having a common market base whose manager has complete responsibility for integrating all function in to a strategy against an identifiable competitor. An SBU is composed of a product or product lines having identifiable independence from other products or product lines in term of competition, prices, substitutability of product, style/quality, and impact of product withdrawal. (Kendrick, 2009) Sometimes a division in a company may have two or more SBUs. Body

The product market analysis of the 2012 Chevy Silverado 2500HD LTZ Series is: A 4-wheel drive pickup truck with crew cab standard box with four doors. It has a maximum torque of 765 lbs/ft and payload of 4212 lbs. It also has a package deal and leather seats, with heated and cooling options. Also has an enhancement performance on the Tow/Haul mode and a choice of having a Duramax 6.6L Turbo-Diesel and Allison Transmission or a 6.0 L V8 Engine with Flex fuel capability. It has a 36 gallon tank and when using Duramax engine, it offers up to 680 highway miles. Its technology has the On-star function with auto-start remote access, a Siriux XM Satellite Radio, rear vision camera, Bluetooth Wireless Technology and USB Port for your MP3 player. Lastly, it has Stabilitrak and a Diesel Exhaust Braking System. 1.Their primary competitors are other trucks that have similar functions and technology. Some of the trucks out there like the GMC Sierra 2500, Toyota Tundra, Ford F250, Nissan Titan and the Dodge Ram Truck. All these truck have similar gadgets and technology, but what really concerns the customers, is of course, the price, the MPG on highway and streets, the horse power and or torque and the towing capacity. According to US News Magazine truck analysis, the best truck is currently the Ford Heavy Duty and then the Chevrolet 2500HD. 2.The target market for the product is usually males with construction...
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