include the following: An explanation of the role of an advertising agency in the development of at least one of Marmite’s successful promotional campaigns. This should include a description of some of the activities that the agency participated in eg what did they design‚ organise etc. You must include an explanation of the following services: Media planning – choice of media‚ timings etc Media buying - discounts Advertisement design – Copywriting‚ Graphic design‚ Typography Advertising production
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something exists. In Business the environment in which an organization exists could be broadly divided into two parts: A) The Internal environment (Related the factors such as its personnel‚ physical facilities‚ organization and functional means‚ which are generally controllable. The External environment (Related the factors such as economic‚ socio cultural‚ Government and legal‚ demographic‚ geo – physical – by and large beyond the control B) Internal Factors Business External Factors
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Unit 1 Exploring Business Activity Assignment 3 P5 In this essay I will be describing how three external factors are impacting upon the business activities and stakeholders of John Lewis and Oxfam. The first of the three external factors I have chosen is the credit crunch. The credit crunch is a decline in the availability of loans or a tightening of conditions required to take out a loan from banks. It also means that there are reductions on the interest rates set up by banks for saving
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Strategic Analysis of Microsoft Xbox 360 Unit as a Strategic Business Unit (SBU) in the UK Market Student Name: University College Course Title: Instructor Details Date of Submission Executive Summary Strategic position has been identified as an important element of strategic management in both literature and practice. An understanding of a firm’s strategic position helps in not only identifying the influence of an organization’s macro-environment and strategic capability on its strategy but also
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the globe and is not known worldwide‚ an example of a global business would be McDonalds or Coca Cola. Oxfam is a voluntary sector business; private businesses are businesses that are owned by private citizens set out to make a profit; public sector business is a business that has been set up by or taken over by the government‚ their objectives are to provide for society as well as making a profit; voluntary sector business is a business that is supervised by trustees and their goal is to provide
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people in that particular age group may not have a substantial income if any so your company may decide to advertise products with things like student discounts. This will engage that target audience because the customer will think the advert is directed at them and this will make them interested and may consider buying your products. Another way that a business can engage their target audiences could be having a good customer service‚ because by having a customer service that is helpful to people
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P1: describe the main job roles and function in an organization In this task i need to show different jobs roles of the business and also to show the function of the each jobs role and to do this i have choose ASDA for this task. What is ASDA? Asda Stores Ltd. is a British supermarket chain. To make profit ASDA sell different products like food‚ clothing‚ toys and general merchandise. It became a subsidiary of the American retail giant Wal-Mart‚ the world’s largest store‚ in 1999. In this day
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Unit 204 – Communicate in a business environment-Nvq level 2 in Business and Administration Why do you need to know the purpose of any communication you are sending and its Intended audience (1.1‚ 1.2) In what way does this affect the language you might use when producing written communication or information? (2.3) The purpose of communication is for human us to be able to understand each other for different reasons. So if we develop our communicative skills we can use this skill as a tool to
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Pricing Concepts Assignments AnswersBelow are listed the answers to the assignments available within the student view:1. Why is merchandise so important to a Premier League soccer club? Why do clubs go into retailing and mail-order when their core business is football?Answer: It is important because: * it generates extra revenue over and above gate receipts‚ television rights‚ etc. * there are particularly high margins to be earned easily * fans are willing to buy and to pay premium prices for
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sample error Secondary sources: internet research; government and other published data; by-product data Storage: security of information; data protection issues; ethical issues 2 Understand a range of techniques to analyse data effectively for business purposes Representative values: mean‚ median‚ mode; calculation from raw data and frequency distributions using appropriate software; using the results to draw valid conclusions Measures of dispersion: standard deviation for small and large samples;
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