BINTI AHMAD SHUKRI Company Background Name of the business : Polka Cupcake Cafe (PC3) Address : Jalan Medan Pusat 2C‚3B Curve Business Park‚ Pusat Bandar Baru‚ Kawasan Perindustrian Bangi‚ 43650 Bandar Baru Bangi‚ Selangor. Telephone number :03- 89258462 Fax :03-89258444 Email : polka_cupecakecafe2014@yahoo.com Main activities :Make the new recipe of the cupcake for meet customer satisfaction Nature of business : The form of business is partnership agreement Registration date : 3 January
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phone maker. Promotional Mix The promotional mix is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. There are 6 main points which the promotional mix revolves around‚ these are; * Advertising -Presentation and promotion of ideas‚ goods‚ or services by a sponsor. * Publicity/Public relations - Paid stimulation of supply for a product‚ service‚ or business unit etc. by planting significant news about it or a favorable
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EMERGING BUSSINESS TRENDS & OPPORTUNITIES IN VARIOUS SEGMENTS 2013-14 RETAIL: Overview- Retail industry‚ being the fifth largest in the world‚ is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the country’s GDP. According to the Global Retail Development Index 2012‚ India ranks fifth among the top 30 emerging markets for retail. The recent announcement by the Indian government with Foreign Direct Investment (FDI) in retail‚ especially allowing 100%
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EXAM 2 STUDY GUIDE LIST I. CHAPTER 6 a. SFAS MATRIX (PAGE 176 – 181) b. TOW’S MATRIX c. PORTER’S GENERIC COMPETITIVE STRATEGIES d. COOPERATIVE II. CHAPTER 7 a. 3 MAIN DIRECTIONAL STRATEGIES b. PORTFOLIO ANALYSIS III. CHAPTER 8 a. FUNCTIONAL STRATEGIES a.i. MARKETING STRATEGY a.ii. FINANCIAL STRATEGY a.iii. R&D STRATEGY a.iv. OPERATIONS STRATEGY a.v. PURCHASING STRATEGY a.vi. LOGISTICS STRATEGY a.vii. HR STRATEGY a.viii. IT STRATEGY b. SOURCING DECISION c. CORPORATE SCENARIOS
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MGMT449 THE WALT DISNEY CO. CASE The Disney Company has been successful and they are a great example of a company that has been able to sustain superior performance. Disney’s success is mainly in the quality and type of product it creates‚ and the firm’s successful and tactful management of its innovative thinking and creative content and resources. Disney has been able to ward off the competition and sustain a profitable business over the long haul‚ due to their products. Disney has created characters
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Contents 1. What is Costco ’s business model? Is the company ’s business model appealing? 3 2. What are the chief elements of Costco ’s strategy? How good is the strategy? 4 3. What two core values or business principles has Jim Sinegal stressed at Costco? 6 4. How well is Costco performing from a financial perspective? 7 5. What recommendations would you make to Costco top executives regarding how best to sustain the company ’s growth and improve its financial performance? 8 6. Evaluate the recommendations
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PLAN……………………………………………………………………...………...…5 COMMUNICATION MANAGEMENT PLA………………………………………………………...………………6 COST MANAGEMENT PLAN…………………………………………………………………………………...…..8 PROCUREMENT MANAGEMENT PLAN…………………………………………………………………………………..9 PROJECT SCOPE MANAGEMENT PLAN………………………………………………………………………………….9 SCHEDULE MANAGEMENT PLAN……………………………………………………………………………………...10 SPONSOR ACCEPTANCE……………………………………………………………………………………...…..11 INTRODUCTION Blighton Family reunion (BFR) is made up of the Blightons
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THE INDUSTRY ATTRACTIVE? WHY AND /WHY NOT Starbucks currently operates within three industries: Fast-Food Restaurants‚ Coffee and Snack Shops‚ and Specialty Coffees. Which are defined by NAICS (North American Industry Classification System). Although all three are separate segments Coffee and Snack Shop and Specialty Coffee basically carry various similarities. Despite this fact that this industry is somewhat narrower when compared to the fast food industry that they are also considered to be
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Strategy) คือกลยุภธ์ภี่กำหนดขึ้นมาเพื่อบริษัภโดยส่วนรวม เป็นการค้นหาส่วนประสมภี่ดีภี่สุด ซึ่งการภำกลยุภธ์ระดับนี้จะตอบคำถามภี่สำคัญว่า เราควรอยู่ภายในธุรกิจอะไร ควรเข้าไปสู่ธุรกิจใหม่อะไร และควรออกจากธุรกิจอะไรบ้าง 2. กลยุภธ์ระดับธุรกิจ (Business Level Strategy) บางครั้งเรียกกลยุภธ์นี้ว่ากลยุภธ์การแข่งขัน เช่นกรภีศึกษาของ เป๊ปซี่ ซึ่งแต่เดิมมีธุรกิจเดียวคือธุรกิจน้ำ แต่ต่อมาธุรกิจน้ำอิ่มตัว เป๊ปซี่ก็ Diversified อุตสาหกรรมเพิ่มเติม คือ อุตสาหกรรมร้านอาหาร‚ หน่วยธุรกิจน้ำอัดลม
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Business is Show Business: An Article about Business Presentations By Mohamed Daher The article was written by Brigitte Biehl-Missal. She is a professor in the Aberystwyth University. It was published in the Journal of Management Studies on May 2011. The article does not talk about management procedures or decisions‚ but rather‚ it talks about business presentations and the impact of visual and on-stage performances of senior managers and CEOs when they are giving presentations. What does the
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