Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition‚ increasing expectations from customers‚ reduced product life cycles‚ and localized geographic markets‚ Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is
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strategic alliance “A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition and organic growth.” Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge‚ expertise‚ or intellectual property. The alliance is a cooperation or collaboration which
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In May 2012‚ Fiat and Tata Motors have ended their alliances after a 5 year relationship. According to the article‚ Tata stated that “the venture with Fiat has not been as active as we had thought”. Why are alliances failing? How can they succeed? Alliances between companies have become crucial to business success and it cannot be done without a disciplined approach. In order to maximize success‚ there are 5 key elements which should be in placed: 1. Partner Selection In order to select
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consulting firms‚ Fiat`s ¨South American operations are the jewel in the Italian company`s global operations¨. Fiat has plants in Brazil and Argentina‚ and Brazil is the biggest market‚ well ahead of its home-country market. In 2011‚ with the Chrysler venture taking up more and more of the firm`s attention – and as European sales suffered a steep decline – rumors began to circulate that Marchionne might move Fiat headquarters from Italy to the United States. Discuss Fiat´s takeover of Chrysler as part of
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2.4.2 What is different in Strategic Alliances? To see the importance of an alliance‚ there will be a short comparison of strategic alliances and traditional relationships. Seven distinctions may emerge: Alliances explore the wellsprings of costs and afterwards minimise them. Traditional relationships push costs to others. This is the result of traditional win-lose negotiating the zero-sum game. Alliances concentrate on a definitive client‚ and partners give value that clients pay for. Traditional
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of the 13 colonies. Originally‚ these colonial governments were little more than symbolic groups of colonists‚ who had limited authority to levy taxes to support colonial projects‚ issue colonial currency‚ and provide colonial defense. As colonists grew increasingly dissatisfied with the Royal government‚ these assemblies began petitioning the Crown for grievances. During the late 18th century‚ colonial assemblies captured a great deal of power from the Crown‚ as they seized all lawmaking authority
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For centuries Europe has had used alliances for political‚ military or economic agreement between two or more nations. As a continent full of ethnic‚ territorial and political disputes‚ these alliances served as a great tool for larger states to take control of smaller ones. The three main alliances during the early nineteenth century were the Triple Entente‚ the Triple Alliance‚ and the Balkans. The Triple Entente‚ an alliance consisting of Britain‚ France and Russia was for political and economic
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Report on A partnership between Kellogg’s and Wilmar International This reports summarizes the threat and causes of partnership between the two giant companies named Kellogg’s which is an American multinational food manufacturing company and Wilmar International which is Asia’s leading Agribusiness group. The Kellogg Company is the second largest food company in the world after Pepsico and the company strongly believes in maintaining a positive brand image towards its customer. In United
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News: Managing People in a Global Economy Case #1 Managing a Global Team How well has James managed his global team? Who is responsible for the HS Holding crisis? What role did the “Open Work” environment play in the case? Analyze the issues using Chapter 3’s cross-cultural dimensions from the Globe and Hofstede studies‚ differences in high versus low context cultures‚ etc. How do you develop a global mindset for this team? What role did diversity play on this team (ch. 3 and 4)? What should
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Strategic alliance‚ joint venture‚ merger and acquisition refer to different forms of corporate partnering and the degree of participation in each other businesses. The joint venture and the strategic alliance have gained increasing popularity in corporate business models because of their relative flexibility‚ and at much less cost than a corporate merger or acquisition. A Strategic Alliance is a formal relationship between two or more parties to pursue a set of agreed upon goals or to meet
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