Submission: Chrysler Fiat Strategic Alliance The Chrysler Company was founded by Walter Chrysler on June 6‚ 1925‚ when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. Later Fiat S.P.A was merged into the company following a board approval and become Fiat Chrysler Automobiles NV (FCA). FCA became the owner of the Fiat Group‚ the holding company that consists most of the company’s brands‚ like Ferrari‚ Maserati‚ Fiat Group Automobiles‚ and Chrysler Group Automobiles
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Fiat was not only a survival matter for Chrysler but also became a part of taking care of the company’s sake bankruptcy. Fiat will share its technology with Chrysler to build small cars ‚ and will let Chrysler to gain a new distribution network in the European markets. In other hand‚ some weaknesses will knock the strategic alliance with the two companies‚ technology sharing and mismatch of brand portfolios. This is a major problem and can cause issues related to the goals of both companies. Knowledge
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The 2009 Chrysler-Fiat Strategic Alliance Christopher McCarthy 3/11/13 Table of Contents Introduction.............................................................................................................................3 Summary of the Strategic Alliance................................................................................ .........4 Positives/Negatives........................................................
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b. Strategic alliances 2. Internal assessment (strengths and weaknesses) III. The Macro environment 1. Benchmarking 2. Brand portfolios IV. Conclusion Introduction Nowadays‚ globalization is of high importance as it is currently influencing the world’s economy. Globalization is introducing a wide range of advantages and disadvantages that make some national businesses turn into powerful MNEs and some others vulnerable in front of this highly competitive global economy
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2009 Chrysler-Fiat Strategic Alliance A strategic alliance links two or more companies operations by combining manufacturing resources and knowledge. These tie-ups combine R&D‚ product development‚ distribution networks‚ and other areas in knowledge allocation. With that said‚ Chrysler was ordered by the U.S. government to form an alliance and file for Chapter 11 bankruptcy in-order to acquire government bailout. So‚ in early 2009‚ Fiat turned out to be the key contender for Chrysler and in
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Why are global strategic alliances so prone to failure? Analyse the key challenges to be overcome and suggest practical ways of improving the chances of success. GLOBAL STRATEGIC ALLIANCES Global Strategic alliances are often international associations which further the common interests of two or more firms across time and geographical boundaries. It involves corporate agreements covering a wide area of functions ranging from outsourcing jobs‚ Component sourcing through R&D to Production
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Discuss the advantages and disadvantages of strategic alliances. Find examples of strategic alliances both working and not working for parties involved and explain why? Strategic alliances can contribute to the success of a business and are beneficial when maintained with efficient management. As defined in Global Business Today the term ‘strategic alliances’ refers to a “cooperative agreement between potential or actual competitors for the benefit of all companies concerned” (Hill‚ et al.‚ 2011)
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A typical strategic alliance formation process involves these steps: • Strategy Development: Strategy development involves studying the alliance’s feasibility‚ objectives and rationale‚ focusing on the major issues and challenges and development of resource strategies for production‚ technology‚ and people. It requires aligning alliance objectives with the overall corporate strategy. • Partner Assessment: Partner assessment involves analyzing a potential partner’s strengths and weaknesses‚ creating
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Eight case-lets on Strategic Alliances Case 1: Telefónica and China Unicom In September 2009‚ Telefónica and China Unicom announced a partnership including cooperation in R&D‚ roaming‚ joint procurement of equipment‚ infrastructural development‚ joint development of mobile services and the provision of services to multinational clients. They also announced the purchase of US$1 billion worth of stock in each other making the Spanish operator the largest single investor in the company with 8% of
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Strategic alliances are partnerships in which two or more companies work together to achieve objectives that are mutually beneficial. Companies may share resources‚ information‚ capabilities and risks to achieve this. A common reason for entering into a strategic alliance is to obtain the advantage of another company’s innovations without having to invest in new research and development. While companies have used acquisition to accomplish some of these goals in the past‚ forming a strategic alliance
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