SHRM » Templates & Samples » HR Q&As
Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy?
6/1/2012 | |
As it relates to social n...
Changes in the market and emerging promotional tools
There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attit...
Social Media in the Workplace
A growing hot topic, and cause for concern is the increasing use of social media in the workplace. The landscape for communication has changed, and the line between personal and professional communications has been blurred....
In just a handful of years, social networks have created a tremendous shift in the creation and consumption of information online. By allowing companies to interact with customers in direct, personal ways, the social web has quickly become a powerful marketing tool, offering significant opportunitie...
LIST OF SOCIAL MEDIA WEBSITES
Mashable – Twitter Lists, Resources & How-Tos
How To Blog: A Beginnerʼs Blog Publishing Guide
Social Media Use in the United States: Implications for Health Communication
Wen-ying Sylvia Chou1,2, PhD, MPH; Yvonne M Hunt1, PhD, MPH; Ellen Burke Beckjord3, PhD, MPH; Richard P Moser4, PhD; Bradford W Hesse2, PhD
1Cancer Prevention Fellowship Program, National Cancer Institute, Bethesda, M...
Airlines and Social Media: Carriers turn to Twitter, Facebook, Flickr, YouTube and online blogs
It is early days for social media as a B2C tool. The scale of activity at the non-commercial level is however such that businesses cannot help but seek to tap into what may prove to be a lucrative fl...
FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION
THE ROLE OF SOCIAL MEDIA IN CUSTOMER COMMUNICATION IN BUSINESS-TO-BUSINESS MARKETS
Master’s Thesis Department of Marketing September 2009
UNIVERSITY OF OULU ABSTRACT OF THE MASTER'S THESIS Faculty of Economics and Busine...
Social media marketing
Social Media Marketing: An Overview
The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in s...
School is not compulsory – education is!
The Home School Opportunity
Over the past 10 years thousands of parents all over the world have made a decision to remove their children from the formal school system in favor of home schooling their children. The fact that parents choose to...
Social Media Monetization
Twitter, Linked In, Facebook, My Space are great sites, but how can you monetize and productize these new innovations. The goal of social media is to turn customers into a volunteer marketing army. Social media creates kinship between companies and customers, and kinship e...
ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series is the first of its kind—a groundbreaking body of work that sets aside theories, assumptions, and widely-held beliefs to find out how consumers want to interact with brands through Email, Facebook, and Twitter. Our repor...
This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more bu...
1. Introduction 2
2. Social Media and Business 2
3. Types of Social Media and Their Importance for Companies 4
4. Social Media Functionality Blocks and Their Implications for Companies 7
5. Social Media and Information Half-life and Depth 10
6. LinkedIn Poll 12
7. Recruitment and...
Social media: The new hybrid element of the promotion mix
W. Glynn Mangolda, , and David J. Fauldsb,
aCollege of Business & Public Affairs, Murray State University, Murray, KY 42071, U.S.A.
bCollege of Business Administration, University of Louisville, Louisville, KY 40292, U.S.A.
What is Social Media?
Have you ever sat and wondered what would this world be like without Facebook, MySpace, YouTube or Twitter? What if these social media sites were never invented or introduced to us? Why are they even relevant to our world and way of life? These sites even as childish as they...
European Business School
International University Schloss Reichartshausen
Fall Term 2010
Opportunities and Barriers of Social Media Marketing – A Critical Evaluation against the Background of Social Network Theory
Table of Contents
List of abbreviationsi...
The Power of Social Media and its Impact on the Current Business Environment
The number of internet users has increased over the last decade due to the development of new technologies, internet availability and improved connectivity. Various online communications platforms have been invented and...
Secrets of Social Media Marketing
Visit SSMMBook.com for online footnotes, updates, special interviews and a constantly updated list of social media resources.
For Ryan and Alice,
who are the future
Two pals from Maine videotape themselves dropping candies into bottles of di...