CASE 28 Ultrasound Machines‚ India‚ China‚ and a Skewed Sex Ratio General Electric Co. and other companies have sold so many ultrasound machines in India that tests are now available in small towns like Indergarh‚ where there is no drinking water‚ electricity is infrequent‚ and roads turn to mud after a March rain shower. A scan typically costs $8‚ or a week’s wages. GE has waded into India’s market as the country grapples with a difficult social issue: the abortion of female fetuses by families
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Promoting Ethical Ultrasound Use in India A BLIHR Emerging Economy Case Study from GE – January 2009 Introduction: The Benefits and Burdens of Ultrasound Technology The distribution of compact‚ portable ultrasound technology in India offers significant potential health benefits to millions who suffer from painful or potentially lifethreatening diseases‚ such as breast cancer‚ uterine fibroids‚ cardiac disease and gynecological disorders. Ultrasound technology also has the potential to increase efficacy
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are still some cases that company encounters ethical issues. GE Healthcare‚ which is a subsidiary of General Electric‚ is an example. The company provides transformational medical technologies and services that are shaping a new age of patient care. This assignment will discuss GE Healthcare’s responsibility in their ultrasound equipment in India. Self-interest theory of Adam Smith could be used in this case. In the case of ultrasound technology in India‚ in order
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1. GE doesn’t come up with innovations in poor countries and take them global 2. GE sell high-end medical imaging and diagnostic products globally 3. GE has following sites for RD efforts: US(Niskayuna)‚ India (Bangalore)‚ China (Shanghai)‚ Europe(Munich)+Brazil(Sao Paulo)‚ US(Detroit). They place RD centers in those countries to be closer to important markets + availability of talent. India: 1. India was an attractive base for the cost reasons and ample supply of talent 2. India
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| General Electric -Talent Machine | | Human Resources | General Electric (GE) is a true global company with presence in more than 100 countries. Clearly‚ with a workforce of more than 320’000 employees‚ GE also has to have proper human resources processes established. Its dynamic Business Operation Model and sophisticated and evolved human resources strategy are results of the steady growth over more than 130 years of corporate history. Since its incorporation in 1878‚ many CEOs have shaped
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akManagement 3040 Understanding the International Environment of Firms GE Healthcare in India: An Ultrasound Strategy? Introduction GE Healthcare India‚ a joint venture between General Electric and the Indian multinational Wipro Ltd.‚ was the market leader in the ultrasound machine market with sales growth of 10% for the previous fiscal year in 2007. The enormous market potential and General Electric’s successful low-cost operations fitted well with the aggressive sales strategy that the
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Brief Contents Objective: Lambin (2000) states that ’ marketing is a business philosophy and an action-oriented process which is valid for every organization in contact with its constituency of users. ’ ’ He make the distinction between marketing as a ’system of thought ’ ’ (or strategic marketing) and as an ’active process ’ ’ (or operational marketing). (Lambin‚ J-J.‚ (2000)‚ Market-Driven Management: Strategic and operational Marketing‚ Macmillan). With reference to academic literature
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part of Milwaukee-based GE. It is the leader in MR and CT imaging in all regions. According to Immelt’s strategy‚ GEMS evolves from taking joint-venture and acquisition as the first step where business’s size is matter. Secondly‚ Global Product Company (GPC) concept is introduced aiming at cutting cost by shifting the manufacturing activities from high-cost based to low-cost based nations‚ allowing GEMS to earn more margin. Last but not least‚ investing in developing marketing and sales organization
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ULTRASOUND An ultrasound is a medical imaging technique uses high frequency sound waves to look inside the body. During World War 2‚ there was a lot of research of radar and sonar which led to the invention and progress of the ultrasound device. It was invented by Ian Donald in 1957. It was first tested on a pregnant woman but later used for more purposes. The ultrasound was improved and also led to the development of other useful medical instruments such as the device CAVITRON‚ which destroys
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how has GE been able to create a surplus? What philosophy policies and practices have made it a “CEO factor6y” as Fortune and Economist call it? Really producing sufficient quality top executives is very difficult task for companies‚ but if we see case of General Electric‚ it was producing managers not only for own‚ GE was producing these executives in enough quantity to meet the need of industry. The philosophy adopted by GE includes some techniques‚ policies and practiceswhich enable GE to fill
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