The case introduces us to the Cardinal Inc which for now is the leading manufacturer in the products of medical it has its own pharmaceuticals. Company is one of the fortune 500 companies the head office is in Dublin, Ohio. So, talking about pharmaceuticals and medical products its wide services offers to more than one hundred thousand locations. it does has its own products of medical and surgical it almost includes all the types of the surgical apparel and other equipment. so, what we can conclude is it is the largest medical company it has a wide coverage of almost 75% of hospitals in U.S.it has not only given services alone it has also some of the tie ups with other companies, so they are proven to be the best ,biggest and cheapest medical suppliers in U.S. So, beginning of their starting was a long back nearly 45 years long history is what they carried with them with the name of their own in the pharmaceuticals company. it actually serves as the middle person as it connects the providers and manufactures, we can view them as a broker too. The employees are more than 30000 all around the world but during their starting they have developed themselves as the cardinal Foods inc which they later diversified in to the medical products. The long term vision of Cardinal is to be the top leader in the name of medical and Pharmaceuticals Company through continuous development, innovation, research and development, scanning environment whereas the mission of them are to retain, collect and to identify the biggest opportunities in the market place. They want to be best by serving through the best to the customers they will to win the heart of the customers through their excellent service.…
1. Corporate social responsibility is defined in Chapter 5 as the corporate duty to create wealth by using means that avoid harm to, protect, or enhance societal assets. Did GE in the Welch era fulfill this duty? Could it have done better? What should it have done?…
One of the largest challenges that GMCR is facing today is its "Dependence on a single supplier" located in China (Datamonitor, 2009, p.35). This creates a problem since the company's supply is "substantially vulnerable to the market condition of the Chinese economy which could result in product supply disruption and cost increment"…
In today’s business world, production cost was an increasing concern for companies working to stay competitive in the global marketplace. The top management must search for a global solution to drive down costs and reduce difficult activities associate with inventory management and production management. Global sourcing aimed to exploit global efficiencies in the delivery of services and goods across geopolitical boundaries, including low cost skilled labor, low cost raw materials, tax benefits, and price breaks. Whelan Pharmaceutical was the best example to illustrate how the company chose the best manufacturing site for global sourcing from different perspectives.…
There is a health transition going on in China which can be explained by the Omran model. The health transition started with a great famine and significant nutritional deficiencies in the 1960s which lea to 15 million deaths, caused by drought, poor weather and the policies of the at time leading Communist Party China.…
Ohmeda’s current distribution system and sales organization is not well suited to implement Rountree’s new business strategy. The new corporate strategy calls for growth in high technology product lines and the current dealership channel is more suited to goods that require less education and information. In summary, the market trends combined with our changing corporate strategy will require Ohmeda to change the distribution channel and structure of the sales force. In the short run, this will require a transition period and an investment to reorganize Ohmeda’s sales force for long term growth. In the long run, we believe this consolidating market will be heavily specialist orientated. Due to these facts we recommend a dedicated sales force of specialists to address large accounts. The dealer network will be progressively scaled back to where their primary focus will be on the low technology markets where education is not important.…
The companies rely on suppliers to deliver products that are of high standards, and there is a great importance for an existing high quality chain of…
Capital investments and risk associated with international market entry were also concerning for company like Genicon and choosing a right market was crucial as due to lack of financial resources and personnel, Genicon was facing an opportunity cost as well. Multinational companies often have capital and infrastructure along with international expertise and resources which were requirement for international market entry and success. There was also a challenge of dealing with regulatory bodies at several international companies and contracts were done on bidding basis and socialized medicine concept also was a risk factor for profit even though if Genicon were able to obtain contract. Though laparoscopic device industry was growing but healthcare market had favored GPO and large companies were able to afford bigger discounts and GENICON had inability to sell any significant amount of products in US market. Also due…
and 2 in Europe. The sales and the marketing of the organization are all depended on their sales representatives and their distributors. When it comes to their latest da Vince xi it has one of the best technology and the features are really unique as they were the one first to introduce the model I think they have been keeping themselves as the market leader with their effective products (Surgical Intutive Inc, 2015). But when it comes to the pricing of the product it is quite expensive in comparison with other normal products but looking at the specifications and the growing industry we see surgical equipments as the highly growing market with lots of scope. (Alan, 2014)…
GEMS penetrated the global market through joint venture and acquisition of companies. Global Products Company (GPC) was therefore introduced to reduce manufacturing cost by shifting from high cost to low cost countries. Implementation of performance measurements increased the effectiveness of GEMS supply chain which then enabled it to face any economic crisis without major losses. GEMS’ emphasis on the best technology was in par with its 2 step transition planning which was to collaborate with pharmaceutical companies to develop equipments and focusing on selling and servicing equipment. Besides that, GEMS generally relies on wholly-owned direct…
The company recently established GEH in 2004 to tap into the expanding healthcare industry and in 2005; GEH innovated and manufactured the world’s first high definition magnetic resonance (HDMR) system (“About Us”, 2013). GEH has recently expanded its operations into India and China; their India operation is developing new drugs for the healthcare industry and their China location is busy manufacturing X-ray equipment for the healthcare industry. This paper will discuss GEH business operations and the following:…
Arnold Palmer Hospital, one of the nation’s top hospitals dedicated to serving women and children, is a large business with over 2,000 employees working in a 431-bed facility totaling 676,000 square feet in Orlando, Florida. Like many other hospitals, and other companies, Arnold Palmer Hospital had been a long-time member of a large buying group, one servicing 900 members. But the group did have a few limitations (Heizer & Render, 2011). For example, it might change suppliers for a particular product every year (based on a new lower-cost bidder) or stock only a product that was not familiar to the physicians at Arnold Palmer Hospital. The buying group was also not able to negotiate contracts with local manufacturers to secure the best pricing (p. 411). Effective supply-chain management in manufacturing often focuses on development of new product innovations and efficiency through buyer/vendor collaboration. However, the approach in a service industry has a slightly different emphasis.…
ust seven congressional votes cast on 21 March 2010 brought to an end a bitterly-fought ideological battle over healthcare reform in the US, with President Obama’s historic Patient Protection Affordable Care Act passed through Congress. It had been an ugly slog, marred by bitter partisan politics from both Democrats and Republicans, that had brought to the fore one of the most pressing economic and social issues of the modern era: health. Just a month earlier, as Congress was horse trading to get the act through, GE had launched a TV campaign created by BB DO, New York during the Olympic Games in Beijing to tell the world about how it was going to address that problem. Healthymagination – with a rousing tagline ‘better health for more people’ – was born in mid-2009 and unveiled with much fanfare by five TV commercials and an accompanying print campaign at the Games, followed by a wealth of activity spanning mobile, user-generated content, branded utility, mobile apps and content. The timing could hardly have been better.…
In order for Carrefour to reduce operational costs and enhance their product line, they adopted a system, the Global Procurement System, in which centers were obtained to find low cost suppliers for the company’s hypermarkets around the world. As China’s products grew in quality and price, consumer consumption grew significantly as well. Originally Carrefour divided its operations into five regions throughout China. Each of these operations was independently sourcing from different suppliers in order to seize the market as quickly and efficiently as possible. As the number of subsidiaries increased, Carrefour changed its decentralized buying system into a centralized one and integrated this with its Global Procurement System. By 2005 Carrefour had established eleven regional GPC’s across China. To ensure their customers of the quality of their products, Carrefour had set strict criteria when their suppliers were selected. Their suppliers should have the authorization for export, suppliers should be able to react to the changing market environment quickly, delivery must be on time, products must have competitive pricing advantages; these rules are naming a few.…
11. The other primary activities in the internal value chain of Philips Healthcare are their inbound logistics, operations, outbound logistics, marketing & sales and services. The inbound logistics of Philips healthcare are pretty simple, they have to acquire materials as steel to produce the products. In operations the manufacturing isn’t very flexible, because efficiency is very important in the healthcare industry.( http://www.espicom.com/prodcat2.nsf/Product_ID_Lookup/00000179?OpenDocument, 2012) The selling of the product is more difficult, because individual clients won’t need a x-ray based healthcare product. This means that Philips Healthcare has to sell their products to professional clients such as hospitals. To reach this clients Philips Healthcare uses social media and professional healthcare websites as getinsidehelp.com. To get the products to the professional clients there have to be individual shipping per order of a product. The services Philips Healthcare offers after selling the product are support in the case the product doesn’t work as it should be. Philips healthcare also offers training sessions on how to use the products and how to maintain the…