Clean Edge Razor For many years‚ personal health care and shaving for men was seen as a routine maintenance issue. The U.S. razor market has recently seen an upswing in sales and overall interest in multiple categories of products offered in the past five to ten years. In recent years‚ new products and promotions have drastically changed the approach some men take to the daily chore of shaving. Product innovations have turned this morning ritual from a chore into a pleasing grooming experience
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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CLEAN WATER ACT 1. Overview: a. Congress’s Overall Objective with the Federal Water Pollution Control Act (later CWA): (§101): “restore and maintain the chemical‚ physical‚ and biological integrity of the Nation’s waters.” National Goals: i. To completely eliminate the discharge of pollutants into the navigable waters by 1985. 1. Not going to happen without stronger standards ii. Interim goal (101(a)(2): to make the water quality such that it’s fishable/swimmable
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weightlifting variations‚ since to their knowledge‚ despite widespread belief of efficiency‚ no previous studies had investigated performance outcomes from training that emphasized hang cleans or hang snatches in female collegiate athletes. They assessed the outcomes of six weeks of training‚ emphasized either hang cleans or hang snatches‚ on the speed‚ power‚ and strength of female collegiate athletes. In order to conduct the research‚ they used 23 NCAA Division female athletes from the softball (n =
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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‘modular ’ generator designed for a number of markets and installation configurations. BlueGen co-generates; 1) electricity for consumption and export to the grid and‚ 2) heat for hot water. Through direct sales and our distributors‚ BlueGen delivers clean‚ controllable‚ on-site power for residential and light commercial applications. Gennex fuel cell module The Gennex® fuel cell module is a complete set of fuel cell components designed to work together for maximum efficiency and reliability.
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Clean coal technology is a term used to describe technologies being developed that aim to reduce the environmental impact of coal energy generation. It implies that it is possible to make coal a fuel source that is free of (or very low in) carbon dioxide emissions and other pollutant emissions. Some of the techniques that would be used to accomplish this include chemically washing minerals and impurities from the coal‚ gasification (see also IGCC)‚ treating the flue gases with steam to remove sulfur
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Purchasing New Cars not Best Way to Help Environment More and more families have their own car. As a result‚ the air in cities is increasingly polluted. Owners should be made to switch to less polluting vehicles. To what extent do you agree? With the economic growth of the society‚ more and more families are able to own automobiles of their own. As a result‚ thus caused very serious environment problems‚ the air pollution within the metropolis area is getting worse day by day. Residents’
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Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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