The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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SHACKLETON’S WAY Earnest Shackleton‚ was the leader of the Imperial Trans-Antarctic Expedition. He showed great leadership in the choosing‚ leading and saving his crew of 27 men. Shackleton led his men with strength and respect. He had a great ability to display the strength of each individual man‚ while leading them as a team. In choosing his crew‚ he not only looked at the work that they would do‚ but also how they would get along with the rest of the men. In the toughest circumstances‚ it
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BUSINESS ENVIRONMENT ACKNOWLEDGEMENT We would like to thank our professor ANUPA GODSE for giving us the opportunity to carry out this project. It was a very enriching experience. We look forward to doing more of such projects in the future. INDEX Acknowledgement…………………………….……………………….……….1 Introduction to the company………….………………….………3 Introduction to the case……... …………………………….….4-5 The legal battle…………………………………………….......6-9 Time line of the case study….…………………………………
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Chapter 4 The External Environment The Environmental Domain Organization Environment is composed of all elements that exist outside the boundary of the organization that have the potential to affect all or part of the organization. Its domain is the chosen field of action. The environment comprises several sectors or subdivisions of the environment that contain similar elements (ie. industry‚ raw materials‚ human resources‚ market‚ technology‚ financial resources‚ economic conditions‚ government
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Is it cruel to keep animals in cages? It’s a widely debated topic that has puzzled activists and ordinary people for centuries. It’s a tough topic that has wins on both sides and the question is‚ who is right? The activists or the animal lovers‚ what is the right thing to do? The question is ‘Is it cruel to keep animals in cages?’ Should it be illegal? No‚ it is not cruel because‚ most animals are well looked after and are provided for. There are organisations that specialise in the safety
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overflow of patients and not enough beds available in the respective departments. Before working in this hospital‚ I have a 3-years working experience in Haemodialysis Unit as an assistant nurse (Appendix 2). The working environment of working is totally different; first being a staff nurse comparing to an assistant nurse and second‚ the medical ward to a dialysis unit. Recently one of my senior staff resigns‚ her place had been take by SRN Lim (not her real name) (Appendix
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INTRODUCTION TO BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing
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Introduction- 1The environment can affect the degree to which a gene may be expressed in an individual. For example‚ soil type and weather conditions may affect plant growth. Seeds deliver energy for germination and initial growth until plants begin to photosynthesise and create their own glucose for further development. Aim/Purpose - To demonstrate the effect of environment on phenotype 2To formulate a hypothesis about the effect of environment on phenotype To design and conduct a controlled
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Business Environment of Tesco Group The Macro-Environment consists of factors that may influence an organization externally. This is usually outside of the control of corporations. Examples of factors that may influence a business are changes in interest rates‚ changes in cultural trends and tastes‚ more competitors in surrounding areas as well as greater regulations or changes to government laws. (Pagano‚ Margareta‚ 16 May 1987). A popular method used to analyze the macro-environment is through
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