Wal-Mart Marketing Bradley Shelburg BUS620 (NAC1202A) Prof. David Kalicharan January 30‚ 2012 Wal-mart Marketing “Wal-Mart Stores Inc‚ the world’s largest retailer‚ wants to be your local neighborhood store” (Kumar‚ 2011). Wal-Mart has launched “My Local Wal-Mart” pages on Facebook for more than three thousand five hundred of its stores. This is one of many current marketing strategies that Wal-Mart currently has in place. This strategy is both a generic and segmented marketing
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Wal-Mart Story Wal-Mart Stores‚ Inc. is an American public corporation that runs a chain of large‚ discount department stores. It is the world’s largest public corporation by revenue and is founded by Sam Walton in 1962. It is the largest private employer in the world and the fourth largest utility or commercial employer. Wal-Mart is the largest grocery retailer in the United States‚ with an estimated 20% of the retail grocery and consumables business‚ as well as the largest toy seller in the
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BADM 449 Wal-Mart Stores During the time of this case‚ there are multiple organizational capabilities that took place within the continuous growing Wal-Mart stores during 2003 as well as the years that led up to the time of this case. From the beginning of the store and the vision of Sam Walton‚ he used all of the different criteria for the VRIO framework. Near the beginning of the creation of Wal-Mart‚ Sam Walton‚ the founder of Wal-Mart‚ had many visions and a clear sense of direction
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Wal-Mart and its usage of IT Melanie Betty Edwin Melgar-Mejia Diego Garcia Keir Tilford University of Redlands School of Business Abstract IT systems are the heart of retail operations and hence play a central role in alleviating pressure points in the retail sector. The converse also holds true—retailers who do not manage their IT landscape effectively will find that‚ in time‚ the IT systems become part of the problem rather than components of the solution. Wal-Mart‚ “America’s low price
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Wal-Mart Case What are some of Wal-Mart’s FSAs? To what extent are these FSAs location-bound or internationally transferable? Wal-Mart’s FSAs are the things which they have been so successful with in the US. These include their ‘every day low price’ (EDLP) philosophy‚ which is based on efficient distribution systems‚ low prices negotiated with suppliers‚ very innovative technology and efficient processes with suppliers. Another FSA is its so-called ‘exceptional service’. This includes smiling
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Competing with Wal-Mart The discounting giant‚ Wal-Mart‚ ranks high in worldwide retail sales which often makes it difficult for small retailers to compete. Wal-Mart’s everyday low prices‚ efficient IT infrastructure‚ and distribution efficiencies give the retail giant an edge over other retailers. However‚ other businesses can still be successful with the proper strategies. As a smaller retailer of bicycles and bicycle repairs‚ Atlanta Cycling‚ can have leg up on Wal-Mart by offering specialty
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Assessment of Wal-Mart valuation using different methods To test the assumption of a discount rate of 7% as given in the outline of the case‚ we calculated the required rate of return for the Wal-Mart stock using CAPM . Using rWalMart = Rf + βWalMart [E(RM) – RF]‚ we find the required rate of return to be 7.01% and in line with the information given in the case outline. Perpetual dividend growth model: The standard method of calculating a stock price using the perpetual dividend growth
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HR Practices of Wal-Mart The article‚ “How the HR division at Wal-Mart drives the company’s success through people” is about their HR strategy for their competitive advantage. It is written by previous Wal-Mart director of people‚ Michael Bergdahl (Bergdahl‚ 2010). It outlines in brief detail seven key strategies that Bergdahl believes are the most important for Wal-Mart’s success. In the article‚ it states Wal-Mart employs more than two million employees around the world (Bergdahl‚ 2010). They
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Wal-Mart Case Wal-World? Strategic Planning Individual Assignment Table of Contents Introduction .3 “Wal-Mart takes on the world” Case overview 4 1. International expansion as a critical part of Wal-Mart’s strategy 5 2. Success in Canada and Latin America and why not Europe? 5 3. How could the company ensure success in China and India? 6 4. Transferring Wal-Mart’s business practices and culture internationally 6 5. Can American success leverage International success? 6 6. Early
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“Boondocking” At Wal-Mart Q1: List the stakeholders involved and their influence. Identify any fundamentals of business or capitalism involved. Recreational Vehicle (RV) Park Owners---For example: Ted McAfee. These owners have directly influence on the local city regulations and Wal-Mart. Wal-Mart stores---The stores allow those RV owners parking at store parking lots for free; however‚ they do not provide any kind of facilities to them. RV owners---They preferred to parking at Wal-Mart’s parking
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