University of La Verne Graduate School of Business & Public Administration BUS 581 Seminar in Organizational Theory and Behavior CRN 2080 Fall Term 2013 Group Project Strategic plan to transition from domestic to MNE for the TESLA Instructor: John C. Sivie Student Name: Kejia Ren 11481562 Tingdan Lin 11481010 Youze Zhu 11037637 Seijie Kaku 11479698 Hui Li 11528806 Due date: 10/30/2013 Table of Contents Summary------------------------------------------------------------------------------------------------2
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co-founder of Zip2‚ PayPal‚ SpaceX‚ Tesla Motors Salary $1 [1] Net worth $872 million+ Title CEO and CTO of SpaceX Chairman of SolarCity CEO of Tesla Motors Spouse Talulah Riley (2010-) Justine Musk 2000–2008 Children Five sons Signature Elon Musk (born June 28‚ 1971) is an American engineer and entrepreneur best known for co-founding PayPal‚ SpaceX and Tesla Motors. He is currently the CEO and CTO of SpaceX‚ CEO and Product Architect of Tesla Motors and Chairman of SolarCity. Musk is best
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German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car
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Tesla Model S Project References Deloitte. (2009). Connecting with Gen Y: Making the Short List. Retrieved November 17‚ 2011.http://www.deloitte.com/assets/Dcom- UnitedStates/Local%20Assets/Documents /us_automotive_Deloitte%20Automotive%20Gen%20Y%20Executive%20Summary _0107.pdf Hamilton‚ I. (2011). Apple store of car dealerships opens today. Retrieved November 18‚ 2011.http://ocunwired.ocregister.com/2011/11/18/apple-store-of-car-dealerships-opens- today/12163/ Henry‚ J. (2009)
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manned flight in 2015. In 2003 Elon founded Tesla Motors an electric car company. He went into this company with several different investors Martin Eberhard‚ Marc Tarpenning‚ Ian Wright‚ and JB Straubel. He personally invested 70 million dollars into Tesla Motors. With the other investors the combined investment is more than 180 million dollars. Elon became CEO of the company after a performance review replacing Ze’ev Drori. Elon said that Tesla needed to cut about 10 percent of the company’s
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most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing to
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organization chosen for the strategic plan is Tesla Motors. Tesla‚ established in 2003to produce a mass market of electric cars. Based in Palo Alto‚ California the organization has hit over three billion dollars in revenue and ranks in as number one of the top ten inspirational organizations. One of the reasons Tesla ranked in at number one was the company left the patents as an open source. An open source allows other companies to use Telsa’s technology. Telsa Motors explained the investment in solar power
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MKTG6011W Strategic Marketing Action Learning Project TESLA MOTORS Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez (1155065430) Michael Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th‚ 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage:
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Elon Musk is an engineer and entrepreneur who builds and operates companies to solve environmental‚ social and economic challenges. He is currently the CEO and CTO of SpaceX and CEO and Chief Product Architect of Tesla Motors. He was an early investor in SpaceX‚ PayPal‚ Inc.‚ Tesla Motors‚ and Zip2‚ and is widely considered a co-founder of each company. Musk invented the Hyperloop‚ a high-speed transportation system. He was born and raised in South Africa; his mother was Canadian and his father
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Elon Reeve Musk is a South African-born tech-entrepreneur‚ capitalist‚ engineer‚ inventor‚ and philanthropist. He is the founder‚ CEO‚ and CTO of Space X‚ co-founder‚ CEO and product architect of Tesla Inc.‚ co-founder and chairman of Solar City‚ co-chairman of Open AI‚ co-founder of Zip2‚ and founder of X.com which merged with PayPal of Confinity. He was born in 1971‚ in Pretoria‚ South Africa. His mother was nutritionist from Canada and his father an engineer. Musk’s interest in computers led to
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