Effective promotion of Tesla 1. Promotion strategy and element 1.1.Sales channel of Tesla Motor Tesla decided not to build the traditional car dealer network. Tesla operates stores or galleries usually located in shopping malls in 22 U.S. states and Washington DC. Customers cannot purchase vehicles from the stores; but must order them on the Tesla Motors website instead. The stores act as showrooms that allow people to learn more about Tesla Motors and its vehicles. Tesla designed their process around
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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This Paper is the Synopsis of the case study ‘Tesla Motor Inc.’ which gives a broad overview to the overall car business in the US followed by the examination of the Electric Vehicle and previous models like the Nissan Leaf. With those information presented abd backed up by statistics and other researched data‚ the author go into detail in describing the new successful business mode from tesla. With innovation and determination to build an Electric car tesla was able to develop a whole new concept and
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Why Tesla Is a Better Car Tesla is a major American automaker car company that has been in existence since 2003. The company deals in designing of different car models; the company specializes in electric vehicles which are common. Roadstar is the first model that was developed by the corporation‚ and it was well accepted by many people across the world. Celebrities are among the people who promoted the company stating that Tesla cars are the best because they come up with best designs than any other
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BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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TESLA MODEL S ACHIEVES HIGHEST SAFETY RATING OF ANY CAR TESTED. MONDAY‚ AUGUST 19‚ 2013 -Palo Alto‚ CA. The National Highway Traffic Safety Administration has awarded the Tesla Model S a 5 star rating in every subcategory without exception. Only one percent of all cards tested by the federal government have gotten 5 starts in every subcategory‚ of all vehicles tested‚ including every model approved for sale in the U.S‚ The Model S sets a new record for least chance of injury to passengers. The
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But on November 16‚ 2017‚ Tesla bragged about it. Bottom Lines: • On November 16‚ 2017‚ Tesla unveiled a heavy duty all electric truck known as "Tesla Semi"‚ which can go up to 500 miles on a single charge. The company is offering 300- mile version as well. • Tesla Semi will go 0-60 in 5 seconds‚ 20 seconds with max load weight of 80‚000 pounds • Semi-Truck has no gear stick. Drivers sit down‚ put their seatbelt on‚ and push down on the accelerator and relax. • The Tesla Semi don’t just have self-driving
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Tesla Target Segment: Wealthy Individuals who want to make a statement Our firm strongly believes that Tesla should adopt a Niche Marketing strategy and target the segment that considers both the predilections of the “Will.i.ams” and the”Al Gores”; individuals who can afford to pay the premium to make a statement about being different. They are exclusive‚ they appreciate breaking-edge technology and they are environmentally responsible. Targeting Strategy: Cost considerations Al Gore Will.i.am
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method based on systematic thinking‚ logic‚ imagination‚ ideas and intuition. It pursues on constructing on thoughts by exploring possibilities of "what if’s" to formulate a result that benefits the consumer. This essay is intended to look at how Tesla Inc. Company applies the five key elements of design thinking. The essay will analyze the company’s effectiveness in design thinking
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Description of the Company Tesla Motors Mission/Vision Statements Tesla Motor’s Mission Statement is: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” (Musk‚ 2013) Tesla’s mission statement means that they want to create a world standard for sustainable transport. By bringing electric cars to the mass market they will create a product with an indefinite energy supply. Tesla Motor’s Vision Statement is: “Create
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