MARKETING PLAN Dunkin Donuts - New Iced Coffees and Dunkin Stix American Sentinel University Introduction to Marketing‚ MKT210 Wil Guttierres 3 August 2014 Table of Contents Section 1 – Executive Summary………………………………………………..……Page 1 Section 2 – Mission Statement…………………………………….………………....Page 1 Section 3 – Situation Analysis……………………………………………………….Page 1 Section 4 – Market Summary………………………………………………………..Page 2 Section 5 – Target Market Growth…………………………………………………..Page 2 Section 6 – Market Needs…………………………………………………………
Premium Marketing Management Strategic management
LOGO OF DUNKIN DONUT DUNKIN DONUTS SYSTEM BACKGROUND A.COMPANY DESCRIPTION Dunkin Donuts is an around-the-clock organization‚ and a General Manager will need to understand and assume the responsibility of this. This is an energetic and fun working atmosphere with many future opportunities available within the organization. COMPANY HISTORY It all started in 1946 when William Rosenberg (founder of Dunkin Donuts and also theInternational Franchise Association) invested $5‚000 to form Industrial
Premium Dunkin' Donuts Doughnut Baskin-Robbins
TOYOTA INDUS MOTOR COMPANY LTD. VISION STATEMENT: “To be the most respected and successful enterprise‚ delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". * The most respected. * The most successful. * Delighting customers. * Wide range of products. * The best people. * The best technology. MISSION STATEMENT: “To provide safe & sound journey. Toyota is developing
Premium Toyota Toyota Production System Management
Gina Luari Entrepreneurship 9/20/14 Dunkin’ Donuts Competitive Analysis Dunkin’ Donuts Target Market: the blue color middle class working American‚ both males and females‚ ranging in age from 18-45 Demographic Segmentation: Their salaries range from $40‚000 to $100‚000 annually. They are coffee enthusiasts‚ mainly people on the go‚ and some families. Psychographic Segmentation: a working professional‚ with a family. They are generally in their thirties and enjoy a good coffee drink and occasional doughnut
Premium Starbucks United States American middle class
How does Dunkin Donuts build long-term customer relationship? Dunkin donuts has been operating as a chain restaurant for nearly sixty years. Dunkin Donuts was able to build long-term customers by sticking to their original values. They have stuck to their values by providing the consumer with a great customer service experience with ease of access and affordability. Dunkin Donuts puts quality control first. By doing this‚ they are able to provide a consistent cup of coffee at any location. Through
Premium Customer service Customer Dunkin' Donuts
Dunkin Donuts was founded in 1950 by Bill Rosenberg. Mr. Rosenberg opened the 1st store in Quincy Massachusetts. Mr. Rosenberg’s goal was to “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in his stores”. (www.dunkindonuts.com‚ 2012) Dunkin Donuts are now headquartered in Canton Massachusetts. Dunkin Donuts values and principles guide their franchises to success. There values and principles are (www.dunkinbrands.com‚ 2007): Values * Honesty * Transparency
Premium Dunkin' Donuts Doughnut Krispy Kreme
Developing a Mission Statement & Vision Statement All successful men and women are big dreamers. They imagine what their future could be‚ ideal in every respect‚ and then they work every day toward their distant vision‚ that goal or purpose. – Brian Tracy Your Personal Mission Statement Creating a Personal Mission Statement will be‚ without question‚ one of the most powerful and significant things you will ever do to take leadership of you life. In it you will identify who you want to be‚ what you
Premium Statements Personal computer Strategic planning
Introduction: A Mission Statement defines the company’s business‚ its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company’s purposes‚ goals and values. Typically‚ senior managers will write the company’s overall Mission and Vision Statements. Other managers at different levels may write statements for their particular divisions
Premium Business ethics Corporate social responsibility
Dunkin Donuts As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin’ Donuts fans‚ they work to consistently provide meaningful content and promote a two-way dialogue between the brand and our passionate fans. Its a fun brand‚ and its guests rely on it for coffee and donuts expect a little fun from us by making Dunkin’ Donuts part of their daily lives‚ either through status updates with pictures or questions or with fun challenges
Premium Social media Dunkin' Donuts Doughnut
later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy‚ Massachusetts. Dunkin Donuts has become most famous for its donuts over the years‚ as well as their coffee. They have approximately 3‚000 restaurants in the US and around the world‚ and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”‚ and tops the lists of other noted industry websites and magazines. Recently‚ Dunkin Donuts has changed the
Premium Coffee Dunkin' Donuts Starbucks