Analysis of Mission and Vision Statement

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Analysis of Mission and Vision Statement

By | October 2010
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TOYOTA INDUS MOTOR COMPANY LTD.

VISION STATEMENT:
“To be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". * The most respected.

* The most successful.
* Delighting customers.
* Wide range of products.
* The best people.
* The best technology.
MISSION STATEMENT:
“To provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.” ANALYSIS:

The vision statement of Toyota Indus Motors Company Ltd is clear and powerfully communicates its intentions and motivates the team and organization to realize an attractive and inspiring common vision of the future. It defines the organizational purpose in terms of the organization’s values rather than bottom line measures. It seeks to create value for its customers by “delighting” them. Furthermore it envisions being the most respected, successful, having a wide range of products, and the best people and technology. The mission statement of Toyota Indus Motors Company Ltd, defines the organization's purpose and primary objectives. Its prime function is “to provide a safe and sound journey.” It provides a reason for being, which is one of the most important aspect of a mission statement. The mission statement is clear and concise and provides focus and a sense of direction. Toyota’s focus as mentioned in the mission statement is to develop new technologies and to conserve energy. They also seek to be environment friendly.

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