Dunkin Donuts Thesis Paper

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Dunkin Donuts Thesis Paper

By | Feb. 2013
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LOGO OF DUNKIN DONUT

DUNKIN DONUTS

SYSTEM BACKGROUND

A.COMPANY DESCRIPTION
Dunkin Donuts is an around-the-clock organization, and a General Manager will need to understand and assume the responsibility of this. This is an energetic and fun working atmosphere with many future opportunities available within the organization.

COMPANY HISTORY

It all started in 1946 when William Rosenberg (founder of Dunkin Donuts and also theInternational Franchise Association) invested $5,000 to form Industrial Luncheon Services, a company that delivered meals and coffee break snacks to customers in the outskirts of Boston, Massachusetts. The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the "Open Kettle". Then, in 1950, Rosenberg opened the first store known as Dunkin' Donuts in Quincy, Massachusetts. The first Dunkin’ Donuts shop (shown left) was opened in Quincy, Massachusetts in 1950. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 loctaions open.

The Birth of Dunkin’ Donuts Brand
Mr. Rosenberg changed the name to “Dunkin’ Donuts” in 1950. From a total of five shops, Dunkin’ Donuts has tremendously jacked up its growth and awareness, which served as the foundation for its brand leadership and popularity. The tremendous growth, marked by increasing sales every year, can be attributed to its quality products and the conscientious implementation of standards.

Sustaining Brand Leadership and Popularity
In 1960, Mr. Rosenberg founded an International Franchising Association, which gave Birth to the Business Franchising Model of the brand. This facilitated the rigorous and intensive preparation of any new Dunkin’ Donuts Franchise aspiring to carry the brand.

B. ORGANIZATIONAL DIRECTION
1.) Organizational Chart
2.) Duties And Responsibilities
ORGANIZATIONAL CHART

DUTIES AND RESPONSIBILITIES

Job Summary
 
Manage all areas of...
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