Case Study: “Ventria Bioscience and the Controversy over Plant - Made Medicines” GB590 Corporate Social Responsibility Prof. Timothy Loney By Willette Marchany Rivera February 22‚ 2011 Introduction: Case overview Ventria Bioscience‚ a biotechnology firm based in California‚ faces the challenge of commercializing a product with potential and considerable public health benefits. Ventria had developed a ground-breaking technology using genetically modified (GM) rice to grow the proteins lactoferrin
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Case #4 Ventria Bioscience and the Controversy over Plant-Made Medicines Sinforosa Business and Society - BUS 475 Professor Filomena May 17‚ 2011 1.-Describe the problem facing Scott Deeter and Ventria. Deeter came to Ventria in April 2002. He was appointed as Ventria’s CEO because of his good reputation as a businessman. As CEO he helped Dr. Raymond Rodriguez sort through several projects that Ventria was working on at the time. His concept of the business was
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Ventria Bioscience and the Controversy over Plant-Made Medicines In this paper I am writing on the Ventria Bioscience and the Controversy over Plant-Made Medicines Case. Ventria Bioscience is a company that is trying to commercialize pharmaceuticals made from genetically modified plants. While Ventria is gaining opposition from regulators‚ activist‚ and environmentalist; they could succeed if they use their relevant stakeholders and specific strategies‚ information‚ financial incentive‚ constituency
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Ventria bioscience and the controversy over plant-made medicine 1. The problem facing Scott Deeter and his company Ventria is that CRC advisory board and California Secretary of Agriculture is not being convinced to allow Ventria start planting genetically modified Rice in California. Even though Deeter and his staff offered numerous concessions to address the concerns of rice farmers and other parties involved‚ but they still could not get an approval for their project. Deeter and his company
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Ventria Bioscience | MGT 493 | Kimberly Stevens | In the 1980s Dr. Raymond Rodriguez‚ a molecular biologist on the faculty of the University of California – Davis‚ and his graduate students embarked on an ambitious research program aimed at improving the productivity of rice. He began to develop techniques to “express” medically useful proteins in rice plants‚ which could be extracted and purified. This technology later became known as “ExpressTec. Ventria Bioscience‚ originally called Applied
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The development of medicine has seen substantial progress in its lifetime; from primitive bleeding techniques to the treatment of cancers with chemotherapy. In the early 1800s‚ the world of medicine was introduced to anesthetics‚ followed by the invention of syringes‚ and the development of the first vaccines. The 1900s introduced a plethora of medical inventions and discoveries. The electrocardiograph was invented‚ insulin for diabetic patients‚ penicillin‚ cardiac pacemakers‚ and even the first
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and Ventria was denied the request to plant rice om a commercial scale‚ Deeter was facing the challenge to find the best way the inexperienced‚ high risk‚ investor supported company was going to meet their mission statement of being able to provide affordable human health products for the global community. In addition the company faced ongoing protest from various groups including environmentalist‚ food safety activist‚ consumer activist‚ and rice farmers. The original stake holder in Ventria was
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One of the biggest controversies of this decade is euthanasia. Euthanasia is “inducing the painless death of a person for reasons assumed to be merciful?(Henrickson and Martin 24). There are four types of euthanasia voluntary and direct‚ voluntary but indirect‚ direct but involuntary‚ and indirect and involuntary. Voluntary and direct euthanasia is “chosen and carried out by the patient.? Voluntary but indirect euthanasia is chosen in advance. Direct but involuntary euthanasia is done for the patient
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Controversy over Internet Police has raged on since the creation of the internet. Several have thought that not policing the internet has led to numerous crimes such as theft‚ illegal transactions‚ and cyber bullying. But a majority‚ in defence‚ claim that such policing could revoke us from our rights as citizens of the United States. Cases as such tend to lean more to the side of not policing the Internet. We believe that as well. We believe that exposure to all of this crime and issues is subjective
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Over the counter medicines Over-the-counter (OTC) medicines are drugs you can buy without a prescription compared to prescription drugs‚ which may only be sold to consumers with a prescription. Some OTC medicines relieve aches‚ pains and itches. Some prevent or cure diseases‚ like tooth decay and athlete’s foot. Others help manage recurring problems‚ like migraines. When it comes to treating such common ailments as coughs and colds‚ fever‚ heartburn‚ and aches and pains‚ people are using more
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