Effectively Marketing a Used Car Dealership: Positioning Valley Motors for Continued Success A Marketing Plan for Valley Motors Company Marci LaRue Fisher University of Denver University College Capstone Project for Master of Professional Studies in Applied Communication‚ Public Relations and Marketing March 14‚ 2008 _____________________ Jerry Call‚ Ph.D. Capstone Advisor _____________________ Amy E. Kelsall‚ Ph.D. Academic Director Upon the Recommendation of the Department _____________________
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Soapy Rides is a prominent hand car wash serving the East Meadow‚ Long Island‚ NY community. Soapy Rides will be run by Tunde Mark Deshpande‚ of the prominent Deshpande family. The Deshpande family has been serving the Long Island area with a car repair business and property development /management for over 10 years. Mark will be leveraging the incredible good will and brand recognition of the Deshpande family name to quickly gain market penetration. The Business Soapy Rides will be providing customers
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Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two‚ 1. The residential areas have spread far and wide making cars indispensable. 2. Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd‚ negligent and rash driving undue consumption of time and unreliable operations. These are now
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The Dirt Buster was designed by entrepreneurs wishing to provide a high quality car wash service in a virtually untapped market. Because new construction is necessary‚ a large amount of initial capital is required for this venture . * EXECUTIVE SUMMARY * MARKET/MARKETING * BACKGROUND AND PURPOSE * MARKET ANALYSIS * POSITION * FINANCIAL DATA * ORGANIZATION AND MANAGEMENT * MISCELLANEOUS ISSUES * OWNERSHIP * CRITICAL RISKS AND PROBLEMS: DESCRIPTION
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The Used Car ROLE INFORMATION FOR THE SELLER You have agreed to buy a new Subaru from a dealer. The down payment you will need to make on the new car is $9‚400‚ which lets you take out a loan with manageable (but steep) monthly payments. You are low on ready cash‚ so if you can’t come up with the down payment by selling your Volkswagen Jetta‚ you will have to borrow it at prime plus 5% interest. You are supposed to pick up the Subaru first thing tomorrow morning‚ so you want to sell the Jetta
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Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
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Content 1.0 EXECUTIVE SUMMARY-------------------------------------------------------------------------1 1.1Mission Statement---------------------------------------------------------------------1 2.0Company summary--------------------------------------------------------------------------------2 2.1 Ownership type-------------------------------------------------------------------------3 2.2Company history------------------------------------------------------------------------2 2.3Location of
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Car Rental Business plan Excecutive Summary Company and Financing Summary Products and Services Overview Strategic Analysis with current research! Marketing Plan Personnel Plan 3 Year Advanced Financial Plan Expanded Financial Plan with Monthly Financials FREE 30 Page Sample Private Placement Memorandum FREE PowerPoint Presentation for Banks‚ Investors‚ or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $300‚000 for the development of a car
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Sparkle and Gleam Car Wash Business Plan Business Plan Prepared By Heidi Putzen President 12345 W. 98 St. Copperville‚ StateA 00000 000-555-0000 Date Prepared June 200B TABLE OF CONTENTS EXECUTIVE SUMMARY MANAGEMENT AND ORGANIZATION Management team Compensation and ownership Contracts and franchise agreements Board of directors/advisory council Infrastructure Insurance Employee stock option plan and other incentives Organization charts PRODUCT AND SERVICE PLAN Purpose of the product
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RESEARCH METHODOLOGY In determining the feasibility of the proposed business‚ the researchers indentified the components of the methodology of the study. This includes research design‚ research locale‚ population and sampling design‚ research instrument‚ data gathering procedure and data analysis techniques. Research Design The descriptive research study will be used to determine the acceptability of the proposed business. Descriptive research involves gathering data that describe events and
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