demonstrated the purpose of the commercial by using music‚ creating an atmosphere that appeals to its target audience and presenting an enthusiastic character. The Southwest Airlines ‘Wedding Season’ commercial directed by Jun Diaz debuted in spring 2015 during the National Collegiate Athletic Association’s (NCCA) ‘March Madness’. It stars Alice Wetterlund from MTV’s ‘Girl Code’ better known as the ‘dancing woman’. Dancing her way through decades of classic wedding songs the commercial features a free-spirited
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Bernasol‚ Cristine Dayonne P. Acts of FOOLISHNESS: FALLACIES The task of reaching their target audience and as well as adhering to the vast needs of their customers and all the people who rely to their market for consumption of basic needs have been one of the biggest challenges to the business industries today. Different companies from the diverse world of market today have been continuously tested on how they would effectively reach their desired market and also acquire more consumers
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purpose in creating the advertisement. In a new commercial by Extra Gum‚ viewers’ emotions are on the rise‚ as the commercial illustrates a love story built on their gum wrappers. The company uses a dramatic tone‚ pathos‚ and repetition to emphasize the importance that their gum wrappers played in this story. Throughout the commercial‚ the company is appealing to young couples. In the beginning of the commercial‚ the setting is at a high school. The commercial goes through the awkward moments that many
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diversions are used to blind or mask the real issue. This is often found in politics and commercials. Bruce N. Waller defines irrelevant reason fallacy when‚ “the reasons given in support of a conclusion are irrelevant to the truth or falsity of the conclusion. The reason given may be true‚ they may be important in other contexts… but they have no bearing on the question at issue…” (Waller). Irrelevant Reason Fallacy is also known as The Red Herring Fallacy (Waller). It is easy to understand why the Red
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DEFINITION_ OF COMMERCIAL BANK_ *“Banks and other deposit taking institutions are financial intermediaries whose assets consist overwhelmingly of loans to a wide variety of borrowers and whose liabilities consist overwhelmingly of deposits.” THE ECONOMICS OF MONEY BANKING AND FINANCE 3rd* Edition PETER HOWELLS & KEITH BAIN Pg 32 A sound system of banking is very important for any economy. Commercial banks are directly related to the payment system of the economy. Generally most commercial banks are
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sustainable development of our youths and the state in general. It will interest you to note that the programme is in collaboration with NIIT‚ a reputable world class I.T. institute and will involve the award of National Diploma to participating youths that meets the criteria for recruitment. To this effect‚ Supreme Consult has concluded arrangement with the management of NIIT towards setting up training centers in each of the Oil Producing Local Government for the commencement of the programme. This
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Case #1 Business Ethics Case Studies: e-Health and Commercial Genetic Testing Veritas Diagnostics is a medical diagnostics company specializing in adult genetic susceptibility testing for a range of heritable and complex genetic conditions. Their main business involves testing for the mutations associated with cystic fibrosis‚ hereditary kidney disease‚ as well as breast‚ ovarian and colorectal cancer. They have a well-staffed‚ well-run‚ sophisticated genetics laboratory capable of
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Commercial Electrical Repair and Installation in Winchester‚ VA Having electrical repairs performed on your commercial property is critical. You need the electrical system to run smoothly in order to do business. An electrical component or system that does not work properly could cost you much in terms of retaining clients. If you own commercial property‚ you need to be sure that the electrical system performs correctly for the sake of your tenants. You could be held liable if you fail to do this
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services are as important to sex workers as to anyone else. No one should lose these human rights because of the work they do. Reducing stigma and discrimination against sex workers will make it easier for those who may wish to leave this work to do so. For example‚ many sex workers say that it is their criminal records that inhibit them from finding other work when they choose to do so. Health is a Human Right International agreements dating to the Universal Declaration of Human Rights hold that
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Motorists owe a duty of care to other road user “Imbree v McNeilly" ! Doctors owe a duty of care to their patients “Roger v Whitaker” ! Solicitors owe a duty of care to their clients “Hawkins v Clayton” ! Manufacturers owe a duty of care to people who use their products “Donoghue v Stevenson” ! Occupiers owe a duty of care to people who come onto their premises. “Australian Safeway stores Pty v Zaluzna” ! Architects owe a duty of care to the people who occupy the buildings they design “Voli v Inglewood”
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