ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL ANÁLISE DAS 5 FORÇAS DE PORTER Introdução Michael E. Porter é uma figura essencial do Marketing Estratégico. Autor de quase duas dezenas de livros e artigos‚ sobretudo nas áreas da Estratégia e da Competividade. As Cinco forças de Porter são pela primeira vez mencionadas e estruturadas no seu artigo “How competitive forces shape strategy” para o Harvard Business Review na edição de Março-Abril‚ onde em dez páginas esboça os princípios do que define como
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This downfall was the outlined theme throughout the film Blood Diamond. In 1999 Sierra Leone was suffering from a civil war involving the Revolutionary United Front (RUF) and the government. The RUF were a group of African rebels who fought believing they were doing the right thing and setting the people free from the clutches of the corrupt government. However‚ in reality the RUF are forcing prisoners to work to for blood diamonds and the children are turned into solders. At the beginning of the
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Ethical movie review Title: Blood Diamond Year: 2006 Studio: Virtual Studios Producer: Warner Bros. Director: Edward Zwick Country: United States of America 0.1 Introduction The following essay will examine ethical issues addressed through the movie “Blood Diamond”. The two main issues identified and discussed are; child soldiers and conflict diamonds. My main lens of ethical theories will consist of the four western theories‚ this includes‚ egoism‚ utilitarianism‚ ethics of duties and
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(2007) 301–317 www.elsevier.com/locate/compedu Gender and cultural differences in Internet use: A study of China and the UK Nai Li a‚ Gill Kirkup a b‚* Faculty of Education and Language Studies‚ The Open University‚ Walton Hall‚ Milton Keynes MK7 6AA‚ UK b Institute of Educational Technology‚ The Open University‚ Walton Hall‚ Milton Keynes MK7 6AA‚ UK Abstract This study investigates differences in use of‚ and attitudes toward the Internet and computers generally for Chinese and British students
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PORTERS The threat of potential new entrants (High) High capital required to enter into mobile industry which needed large investment on technology‚ distribution‚ service outlets and plant. Difficulty for customers in switching cost‚ when they are satisfied with their current product as well as difficultly for new entrants to have product differentiation because customers had already familiar with those established mobile companies‚ therefore new entrants have to spend a lot on branding and
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Food services (high) Bargaining power of suppliers: low. Food is a low cost industry; there is only a little price difference between different suppliers. The suppliers want to sell their raw material should accept the marketing price. Bargaining power of buyers: low The buyers can decide to choose a cheaper food because there is so many food service they can choose‚ the industry should establish an reasonable price. Threat of new entrants: medium People like to try new food. But if the
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Threat of new entrants Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will trend towards zero (perfect competition). The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms
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¿QUÉ TAN ATRACTIVA ES LA INDUSTRIA DE COMPUTADORAS PERSONALES EN CHINA? La respuesta a esta pregunta se basa en la información obtenida referente al caso “Dell en China: Replanteamiento Estratégico” y a un análisis previo utilizando el modelo de las 5 fuerzas de Michael Porter. La industria de computadoras personales en China es un mercado atractivo debido al alto crecimiento que tiene este país con respecto a la tecnología‚ Internet y los dispositivos informáticos. “Dell‚ es la empresa más
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time focused on the personal computer´s (PC´s) area. Apple has been in the top of this industry more than one time‚ but it has been nearly broken as well. At the end of the seventies Apple was a leader on the personal computer market with its easy-to-use computer called Apple II. Then thanks to the IBM and Microsoft entrance in 1981 Apple´s net income fell 62% between this year and 1984. By 1990 Apple had 1 billion in cash and was the most profitable firm in the PC world industry. In 2009 Apple became
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SS12 Handbag Buy S.W.O.T Analysis Strengths One of Net-a-porters biggest strengths is that‚ because there is no physical limit to the amount of designers stocked‚ a very wide range can be offered in comparison to a department store. This in turn means that there can be a large variety of choice at different price points‚ catering for both the bridge and high fashion customers. The Net-a-Porter handbag buy includes a considerable choice of prices and quality from which to choose from. From entry
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